Mike Carranza, CPA

Examiner
DISC Type : cs

Chief Financial Officer at Bronco Wine Co.

Modesto, California, United States

Overview

Mike has no verified overview

Personality Overview

Unexpressive

Status Quo Seeker

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

1-2024 - 9-2025
Chief Financial Officer at Bronco Wine Co.
5-2022 - 10-2023
Chief Financial Officer at Westland Technologies, Inc.
5-2021 - 5-2022
Director of Finance at Westland Technologies, Inc.
10-2012 - 4-2021
Senior Director of Accounting Services at E. & J. Gallo Winery
4-2007 - 10-2012
Director Of Accounting at E. & J. Gallo Winery

Education

1984 - 1989
Bachelor’s Degree from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 35 Location : Modesto, California, United States Job Level : N/A Designation : Chief Financial Officer at Bronco Wine Co.
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mike

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Mike take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Mike

Personality Compatibility


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