Mike Caserta

Observer
DISC Type : ci

Vice President, Business Development at Array

Somers Point, New Jersey, United States

Overview

Mike Caserta is a seasoned leader with over 25 years of experience in sales and marketing, specializing in growing businesses within the medical communications and meeting planning industries. He holds an MBA from Widener University and has held executive roles at InterCall and Array. People he has worked with describe him as experienced and supportive.

An alumnus of La Salle University, Mike maintains an interest in his alma mater. His professional life has been deeply embedded in the pharmaceutical sector, reflecting a long-term commitment to the industrys advancement and communication strategies.

He was instrumental in the growth of Stream57, a specialized webcasting company that was successfully acquired by InterCall.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Medical Meetings
Actively shares content and promotes discussions on timely topics and best practices for meetings within the pharmaceutical and life sciences sectors.
Hybrid Event Tech
Advocates for cost-effective hybrid meeting solutions that ensure seamless experiences for both virtual and in-person attendees through real-time engagement tools.
Audience Engagement
His work at Array focused on content engagement solutions, and he shares a professional interest in methods and tools that improve audience interaction during events.

Media Appearances

Mike has no verified media appearances

Work History

3-2016
Vice President, Business Development at Array
9-2013 - 12-2016
Independent Sales Consultant at Hybrid Meetings
6-2013 - 12-2016
Independent Sales Consultant at Consultant
12-2011 - 8-2013
Vice President Sales - Event Services at InterCall
9-2009 - 11-2011
Executive Vice President at InterCall

Education

Accounting from La Salle University
MBA from Widener University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Somers Point, New Jersey, United States Job Level : Senior Designation : Vice President, Business Development at Array
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mike

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to analyze well and then make their decisions.
  • Can Mike take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mike

Personality Compatibility


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