Mike Lee

Energizer
DISC Type : I

Advisory Board Member at Center for Conscientious Leadership

San Francisco, California, United States

Overview

Mike Lee is an entrepreneur and investor who co-founded MyFitnessPal, the worlds leading health and fitness platform. He grew the company to over 80 million users before selling it to Under Armour for $475 million, where he then served as Chief Digital Officer. He is a summa cum laude graduate of Princeton University.

Inspired by a desire to help people, Mikes work is driven by solving real-world problems through technology. The idea for MyFitnessPal originated from his own personal need to get in shape for his wedding. He is committed to paying forward his success by mentoring and developing the next generation of leaders.

Unique fact: The initial version of MyFitnessPal was a website he coded himself on nights and weekends, simply because he was frustrated with using a paper notebook to track his calories.

Personality Overview

Enthusiastic

Informal

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Digital Health & Fitness
Founded and led MyFitnessPal, one of the world's largest health and fitness communities, which was acquired by Under Armour for $475 million.
Entrepreneurship
Successfully bootstrapped MyFitnessPal with his brother for eight years, growing it to 30 million users with only four employees before taking funding.
Conscientious Leadership
Serves on the Advisory Board for the Center for Conscientious Leadership, aiming to develop leaders of great purpose, character, and courage.

Media Appearances

Mike has no verified media appearances

Work History

8-2018
Advisory Board Member at Center for Conscientious Leadership
7-2016 - 1-2018
Chief Digital Officer at Under Armour
3-2015 - 7-2016
Senior Vice President, Digital at Under Armour
1-2009 - 3-2015
CEO and founder at MyFitnessPal
11-2005 - 1-2009
President at NextC

Education

1988 - 1992
B.A. from Princeton University

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco, California, United States Job Level : N/A Designation : Advisory Board Member at Center for Conscientious Leadership
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mike

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mike take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mike

Personality Compatibility


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