Cindy Au

Observer
DISC Type : ci

Chief Financial Officer at Quicken

San Francisco Bay Area, United States

Overview

Cindy Au is the Chief Financial Officer at Quicken, where she leads the finance, accounting, HR, and legal teams. A graduate of Carnegie Mellons Tepper School of Business, she is recognized for her data-driven and strategy-oriented leadership at high-growth technology and financial services companies.

She is a strong advocate for diversity and inclusion, having launched DEI initiatives and created mentoring programs for women. Cindy is committed to amplifying female and Asian voices, reflecting a deep passion for community and representation in business.

Unique fact: Cindy was an executive producer for "Bulge Bracket, " an Amazon Prime TV series inspired by her own experiences as an Asian woman on Wall Street.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Strategic Finance
As a CFO with a background at Quicken, Fanatics, and Barracuda, she has deep expertise in financial planning, sustainable growth, and efficient capital allocation in tech environments.
Diversity & Mentorship
She has launched DEI initiatives and created mentoring programs for women, demonstrating a strong commitment to amplifying underrepresented voices in the finance and tech industries.
Asian American Representation
She produced the TV series "Bulge Bracket" to explore the Asian American experience on Wall Street and actively participates in community events for Asian American leaders.

Media Appearances

Cindy has no verified media appearances

Work History

5-2024
Chief Financial Officer at Quicken
12-2022 - 4-2024
Senior Vice President, Finance at Fanatics, Inc.
3-2020 - 12-2022
Vice President, Finance at Fanatics, Inc.
2018 - 2020
Executive Producer at Bulge Bracket
2015 - 3-2020
Vice President, Senior Director, Director of FP&A at Barracuda

Education

2007 - 2009
MBA from Carnegie Mellon University - Tepper School of Business
2000 - 2004
B.A. from Yale University

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Financial Officer at Quicken
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cindy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cindy take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cindy

Personality Compatibility


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