Mike Loughran

Enthusiast
DISC Type : i

Director for the Intelligent Devices business, EMEA North region at Rockwell Automation

United Kingdom

Overview

Mike Loughran is a Director at Rockwell Automation, focusing on the Intelligent Devices business for the EMEA North region. With over two decades at the company, he specializes in guiding manufacturing and infrastructure firms through digital transformation. He holds a Bachelor of Engineering from Liverpool John Moores University.

There is no publicly available information about Mikes personal life or hobbies beyond his professional engagements and a potential interest in fishing.

He is a passionate advocate for leveraging technology, data analytics, and workforce mobility to shape the future of manufacturing and solve modern production challenges.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Digital Manufacturing
He has a passion for helping companies unlock the benefits of digital manufacturing and is a Connected Enterprise ambassador for Rockwell Automation.
SaaS in Manufacturing
He recently discussed the transformative impact of SaaS and Cloud technologies on the manufacturing industry, noting its accelerated adoption since the pandemic.
Industrial Automation
As a keynote speaker at Automation UK, he explores deploying emerging technologies to support smart manufacturing goals and overcome industry challenges.

Media Appearances

Mike has no verified media appearances

Work History

10-2025
Director for the Intelligent Devices business, EMEA North region at Rockwell Automation
CTO UK & Ireland at Rockwell Automation
10-2022 - 10-2025
Director, Software & Control. Intelligent Devices, EMEA North Region at Rockwell Automation
Software Sales Account Manager - Intellution / GE at Fortetion
Automation Project Manager at Alstom Drives & Controls

Education

1993 - 1997
Bachelor of Engineering (B.Eng.) from Liverpool John Moores University
1984 - 1989
Education details unavailable from Ian Ramsey C of E School

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Director for the Intelligent Devices business, EMEA North region at Rockwell Automation
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mike take some risk or not?

  • They can take some low-probability risks if needed.

You And Mike

Personality Compatibility


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