Mike Martinez in

Mike Martinez

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SVP, Strategic Planning at Tinuiti
📍 Los Angeles Metropolitan Area, United States

Mike is the SVP of Strategic Planning at Tinuiti, a people leader with over 15 years of experience building brands. A self-proclaimed "advertising nerd, " he focuses on understanding audiences through data. He holds a BA from the University of Michigan and is described by colleagues as a pragmatic and positive leader.

Based on his interests, Mike is likely a fan of video games, particularly titles from Electronic Arts. Given his alma mater, he probably follows University of Michigan athletics and cheers for the Wolverines.

Unique fact: He is a recipient of the Carat Diamond Award for Collaboration, which recognizes the best in teamwork across agencies.

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Experience
20 Years
Current Role
SVP, Strategic Planning
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Mike shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mike cares about

Team & Culture
Identifies as a "People Leader" and lists "Team & Culture Building" as a core skill, with a history of managing large and small teams for success.
Data-Driven Strategy
Has an "obsession" with understanding audiences and culture through data to develop strategies and measurement frameworks.
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Career

Work history

12-2024
SVP, Strategic Planning
Tinuiti
5-2023 - 12-2024
SVP, Director
Starcom
2021 - 5-2023
VP, Integrated Strategy/Planning - Head of Comms Planning
HLK
2018 - 2021
Global Director of Communications Planning
PHD
2016 - 2018
VP, Director of Integrated Strategy & Planning
Carat USA
In the press

Media appearances

Tinuiti Welcomes New EVP, Managing Director, Enterprise and SVP Strategic Planning. Featured in Tinuiti (Company News)
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Tinuiti Welcomes New EVP, Managing Director, Enterprise and SVP Strategic Planning. Featured in AdWeek
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Education
BA
University of Michigan
Education details unavailable
University of Michigan
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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