Mike Martinez

Inspirer
DISC Type : id

SVP, Strategic Planning at Tinuiti

Los Angeles Metropolitan Area, United States

Overview

Mike is the SVP of Strategic Planning at Tinuiti, a people leader with over 15 years of experience building brands. A self-proclaimed "advertising nerd, " he focuses on understanding audiences through data. He holds a BA from the University of Michigan and is described by colleagues as a pragmatic and positive leader.

Based on his interests, Mike is likely a fan of video games, particularly titles from Electronic Arts. Given his alma mater, he probably follows University of Michigan athletics and cheers for the Wolverines.

Unique fact: He is a recipient of the Carat Diamond Award for Collaboration, which recognizes the best in teamwork across agencies.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Team & Culture
Identifies as a "People Leader" and lists "Team & Culture Building" as a core skill, with a history of managing large and small teams for success.
Data-Driven Strategy
Has an "obsession" with understanding audiences and culture through data to develop strategies and measurement frameworks.
Communications Planning
He built the Communications Planning department at a previous agency and is actively hiring for senior roles in this discipline at Tinuiti.

Media Appearances

Tinuiti Welcomes New EVP, Managing Director, Enterprise and SVP Strategic Planning. Featured in Tinuiti (Company News)

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Tinuiti Welcomes New EVP, Managing Director, Enterprise and SVP Strategic Planning. Featured in AdWeek

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Work History

12-2024
SVP, Strategic Planning at Tinuiti
5-2023 - 12-2024
SVP, Director at Starcom
2021 - 5-2023
VP, Integrated Strategy/Planning - Head of Comms Planning at HLK
2018 - 2021
Global Director of Communications Planning at PHD
2016 - 2018
VP, Director of Integrated Strategy & Planning at Carat USA

Education

BA from University of Michigan
Education details unavailable from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : SVP, Strategic Planning at Tinuiti
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mike

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mike take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mike

Personality Compatibility


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