Mike Martinez
Inspirer · DISC type idMike is the SVP of Strategic Planning at Tinuiti, a people leader with over 15 years of experience building brands. A self-proclaimed "advertising nerd, " he focuses on understanding audiences through data. He holds a BA from the University of Michigan and is described by colleagues as a pragmatic and positive leader.
Based on his interests, Mike is likely a fan of video games, particularly titles from Electronic Arts. Given his alma mater, he probably follows University of Michigan athletics and cheers for the Wolverines.
Unique fact: He is a recipient of the Carat Diamond Award for Collaboration, which recognizes the best in teamwork across agencies.
Read the full overview →How Mike shows up
They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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