Mike Noonen

Visionary
DISC Type : Ds

Chief Executive Officer at Swave Photonics

Menlo Park, California, United States

Overview

Mike is the CEO of Swave Photonics, a leader in holographic technology for the metaverse. With a 30-year track record in semiconductors, he has guided multiple tech companies through IPOs and acquisitions. People who have worked with him often describe him as a visionary, motivating, and decisive leader. He holds a BSEE from Colorado State University.

Originally from Colorado, Mike is the oldest of four brothers. While deeply focused on his work, he also makes time for family, such as creating a graduation video with his wife for their son. He is passionate about fostering innovation and advises aspiring entrepreneurs to get involved and cultivate their network to create opportunities.

Unique Fact: Mike was named the College of Engineering Distinguished Alumni of the Year by his alma mater, Colorado State University, and holds multiple patents in internet telephony.

Personality Overview

Risk Tolerant

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Holographic Displays
As CEO of Swave Photonics, he is leading the commercialization of Holographic eXtended Reality (HXR) chips for AR/VR and spatial computing.
Semiconductor Startups
He co-founded Silicon Catalyst, the world's first semiconductor incubator, and has a long history of advising and leading early-stage technology companies.
Deep Tech Commercialization
His work focuses on bringing breakthrough technologies, like Swave's photonics platform, from research labs like imec to global markets through strategic funding and partnerships.

Media Appearances

PODCAST: Interview with Mike Noonen, Swave Photonics. Featured in Laser Focus World

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SBT C‑Suite Spotlight – Mike Noonen, CEO, Swave Photonics. Featured in YouTube

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CEO Interview with Mike Noonen of Swave Photonics. Featured in SemiWiki

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Work History

10-2022
Chief Executive Officer at Swave Photonics
6-2022 - 4-2025
Member Board Of Directors at SK Growth Opportunities Corporation
2-2022 - 2025
Member Board Of Directors at SES AI Corp
2022
Member Board of Directors at Finwave Semiconductor, Inc.
2019 - 2022
Chief Executive Officer at MixComm Inc

Education

BS from Colorado State University
Director's Consortium Certificate from The Tuck School of Business at Dartmouth

More Information

Social Presence :

Prographics :

Exp : 34 Location : Menlo Park, California, United States Job Level : Leadership Designation : Chief Executive Officer at Swave Photonics
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mike

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mike take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mike

Personality Compatibility


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