Mike Winiger

Energizer
DISC Type : I

General Counsel at Yanfeng

Ann Arbor, Michigan, United States

Overview

As General Counsel for Yanfeng, a global automotive supplier, Mike leads the legal department supporting all business functions, including purchasing, sales, and compliance. He holds a dual role as Deputy General Counsel for Yanfeng International, providing strategic legal support for the companys expansion into North America and Europe. He earned his Doctor of Law from Tulane University Law School.

Mike is an alumnus of the University of Michigan, where he earned his Bachelor of Arts. His career includes significant international experience, highlighted by an expatriate assignment where he provided legal support for European automotive electronics matters, giving him a global professional perspective.

Unique fact: He has managed complex corporate restructurings across multiple countries, including France, Germany, and Bulgaria.

Personality Overview

Full Of Energy

Enthusiastic

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Global Business Expansion
In his dual role, he provides direct legal support for the expansion of business units from China into North America and Europe.
Automotive Sector Law
His entire career has been dedicated to the automotive supply industry, managing legal support for sales, purchasing, HR, and intellectual property.
Corporate Restructuring
He has a proven track record of managing complex restructurings, including his work in Europe and during the formation of Yanfeng Automotive.

Media Appearances

Mike has no verified media appearances

Work History

4-2021
General Counsel at Yanfeng
7-2015 - 3-2021
Legal Director, North America at Yanfeng
5-2014 - 7-2015
Legal Director at Johnson Controls
1-2013 - 3-2013
European Group Counsel at Johnson Controls
8-2008 - 5-2014
Senior Group Counsel at Johnson Controls

Education

1999 - 2002
Doctor of Law - JD from Tulane University Law School
1992 - 1996
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ann Arbor, Michigan, United States Job Level : N/A Designation : General Counsel at Yanfeng
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mike take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mike

Personality Compatibility


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