Mike Zugsmith

Critic
DISC Type : C

Senior Associate at CBRE

Los Angeles, California, United States

Overview

Mike is a Senior Associate at CBRE in Los Angeles, specializing in industrial and office properties for the Aerospace, Defense, and Space sectors. A former Marine Corps member and Booz Allen Hamilton consultant, he holds an M. A. in Strategic Intelligence Studies and a graduate certificate in Real Estate from UCLA.

He is deeply embedded in the defense technology community, frequently engaging with industry leaders and government officials. His activities, such as co-hosting events with foreign consulates and sponsoring defense alliances, show a passion for national security that extends beyond his real estate transactions, reflecting his military and intelligence background.

He received a Performance and Team Award from Booz Allen Hamilton for his innovative economic analysis supporting the US Navys Renewable Energy Program Office.

Personality Overview

Precise

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Defense Real Estate
As a partner in CBRE's Aerospace and Defense Practice Group, he provides specialized brokerage and corporate services to clients in this niche sector.
Defense Innovation
Actively supports the defense industrial base through involvement in organizations like the Southern Pacific Aero-Defense Alliance (SPADA) and events like AFCEA WEST.
National Security
His career path from the Marine Corps and consulting for the NCTC to his current role demonstrates a long-standing commitment to national security issues.

Media Appearances

Mike Zugsmith | CBRE. Featured in CBRE

See Now

Work History

10-2022
Senior Associate at CBRE
7-2022
Founder and Managing Partner at Longridge Capital Partners
1-2018 - 7-2022
Broker at NAI Capital
6-2015 - 12-2017
Senior Management Consultant at Booz Allen Hamilton
5-2007 - 5-2011
Marine Corps at United States Marine Corps

Education

2013 - 2014
Current Naval and Maritime Challenges from University of Oxford
2018 - 2019
Graduate Certificate from Harvard Extension School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : Leadership Designation : Senior Associate at CBRE
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mike

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mike take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mike

Personality Compatibility


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