Mikel is the Marketing Director at ARTECHE, where he leads the strategic and operational marketing plan. He is passionate about international digital marketing, brand strategy, and customer relations, with a Masters in e-Commerce and e-Marketing. He has a proven track record in driving digital transformation within the industry.
He believes strongly in talent management and continuous learning, emphasizing that collaboration between marketing and human resources is key for company-wide success. He values sharing experiences with other companies to gain new perspectives and generate value.
He was instrumental in ARTECHE receiving the DigitalTek Award for Marketing Digital, which recognizes the digital transformation of Basque industry.
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