Mikel Aranguren

Critic
DISC Type : C

Marketing Director at ARTECHE

Bilbao, Basque Country, Spain

Overview

Mikel is the Marketing Director at ARTECHE, where he leads the strategic and operational marketing plan. He is passionate about international digital marketing, brand strategy, and customer relations, with a Masters in e-Commerce and e-Marketing. He has a proven track record in driving digital transformation within the industry.

He believes strongly in talent management and continuous learning, emphasizing that collaboration between marketing and human resources is key for company-wide success. He values sharing experiences with other companies to gain new perspectives and generate value.

He was instrumental in ARTECHE receiving the DigitalTek Award for Marketing Digital, which recognizes the digital transformation of Basque industry.

Personality Overview

Critic

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Transformation
He is a proponent of leveraging digital tools for market access and has received awards for his company's digital efforts in the Basque industrial sector.
International Marketing
His career focus is on international marketing and sales, defining global strategy for events, branding, and strategic customer relationships for ARTECHE.
Talent Strategy
He advocates for involving marketing in talent management, believing cross-departmental collaboration is crucial for company growth and applying new ideas.

Media Appearances

Mikel has no verified media appearances

Work History

1-2000
Marketing Director at ARTECHE
7-1999 - 12-1999
Responsable de exportación at Jamones Belako
4-1998 - 6-1999
Servicio de atención al cliente at Aeropuerto Bilbao
11-1996 - 10-1997
Responsable de marketing at Barcellos Engenharia

Education

6-2024 - 12-2024
ThePower Digital marketing from thePower
Máster en e-Commerce y e-Marketing (MeCeM) from ESEUNE Business School, Spain

More Information

Social Presence :

Prographics :

Exp : 28 Location : Bilbao, Basque Country, Spain Job Level : Mid-senior Designation : Marketing Director at ARTECHE
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Insights For Selling To Mikel

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mikel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mikel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mikel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mikel

Personality Compatibility


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