Sajida Bandukwala

Initiator
DISC Type : Di

Head of Marketing & Innovation at JBS Global - Jaffer Business Systems

London, England, United Kingdom

Overview

Sajida Bandukwala is the Head of Marketing & Innovation at JBS Global, driving data-driven growth and digital transformation. With a background in telecommunications, SaaS, and non-profit sectors, she is a results-oriented leader experienced in navigating complex corporate environments. She earned a Master of Arts from the University of Sussex as a prestigious Chevening Scholar.

Outside of her corporate role, Sajida is passionate about leveraging technology for social good and is actively involved in community causes, such as the FESF Foundation. She believes in creating a positive team environment and uses activities like drum circles to foster bonding and de-stress, demonstrating a focus on employee well-being.

Unique fact: She was one of only four people selected from over 50, 000 applicants in Pakistan for the Chevening Scholarship to pursue her second masters degree.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI Governance
Her professional headline emphasizes her focus on AI Governance, reflecting a core area of her strategic leadership and expertise in technology implementation.
Digital Transformation
A central theme in her career, she has led major digital transformation and change management initiatives at organizations like the British Council and JBS Global.
B2B Customer Insight
Her social media activity indicates a strong belief in using platforms like Reddit to understand real customer problems and build brand relevance.

Media Appearances

Sajida has no verified media appearances

Work History

2-2025
Head of Marketing & Innovation at JBS Global - Jaffer Business Systems
9-2024 - 3-2025
Vice President Strategic Operations at Jaglot Gathering and Leadership
9-2023 - 9-2024
Management Consultant at Self-employed
10-2021 - 8-2023
Senior Manager, Customer Success (Heading Telco) at NICE CXone
10-2018 - 9-2021
Head of Global Marketing Planning and Performance at British Council

Education

2003 - 2004
Master of Arts (M.A.) from University of Sussex
1993 - 1995
Master of Business Administration (MBA) from Southeastern University

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & Innovation at JBS Global - Jaffer Business Systems
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Insights For Selling To Sajida

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sajida is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sajida

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sajida move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sajida take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sajida

Personality Compatibility


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