Mindy Borisoff

Examiner
DISC Type : cs

Executive Director, Strategic Sales Transformation at Aetna, a CVS Health Company

Irvington, New York, United States

Overview

As Executive Director of Strategic Sales Transformation at Aetna, Mindy Borisoff drives initiatives that boost sales effectiveness and client-centric outcomes. She leverages an extensive background in health insurance and behavioral health, supported by a Master of Health Administration from Washington University in St. Louis and a Fellowship from Northwesterns Kellogg School of Management.

Outside of her corporate role, Mindy is deeply committed to mental health advocacy. She volunteers as a trainer for the American Foundation for Suicide Prevention (AFSP), where she leads workshops on suicide prevention. Her public posts emphasize the importance of reducing the stigma surrounding mental health issues, particularly for men.

She is a certified "Talk Saves Lives" trainer, leading 45-60 minute introductory courses on suicide prevention.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Strategic Sales Transformation
Her current role focuses on designing, implementing, and measuring initiatives that elevate sales effectiveness and strengthen operational integrity across Commercial & Specialty Markets at Aetna.
Behavioral Health
Has a demonstrated history in the behavioral health industry, including a past role as VP of Business Development for EAP and Behavioral Health at Aetna.
Mental Health Advocacy
Actively works to reduce the stigma around mental health and volunteers as a certified trainer for the American Foundation for Suicide Prevention (AFSP).

Media Appearances

Mindy has no verified media appearances

Work History

1-2026
Executive Director, Strategic Sales Transformation at Aetna, a CVS Health Company
1-2023 - 1-2026
Head of Sales & Chief of Staff Growth Mental Well-Being at Aetna, a CVS Health Company
3-2017 - 1-2026
Vice President of Business Development, EAP and Behavioral Health at Aetna, a CVS Health Company
6-2000 - 11-2003
Vice President, Client Mgt at MultiPlan
9-1997 - 10-2000
Chief of Staff, CEO at St. Luke's-Roosevelt Hospital

Education

2008 - 2009
Fellowship from Northwestern University - Kellogg School of Management
1991 - 1993
MHA from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 15 Location : Irvington, New York, United States Job Level : Senior Designation : Executive Director, Strategic Sales Transformation at Aetna, a CVS Health Company
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Insights For Selling To Mindy

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mindy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mindy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mindy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Mindy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Mindy

Personality Compatibility


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