Miriam Carretero in

Miriam Carretero

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Responsable de Marketing y Comunicación at Grupo BdB
📍 Valencia, Valencian Community, Spain

Miriam is the Head of Marketing and Communication at Grupo BdB, specializing in 360-degree communication and digital strategy for international brands. An MBA graduate from EDEM Business School, colleagues describe her as creative, decisive, and enterprising. She is focused on driving company growth through digitalization.

Outside of her primary role, Miriam is passionate about the power of collaboration and professional networking. She is particularly inspired by initiatives that bring together women in innovation, valuing the exchange of ideas and collective problem-solving to drive new initiatives and reflections.

Unique fact: Miriam created a presentation on web analytics specifically designed to simplify complex data for board members and executive teams.

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Experience
17 Years
Current Role
Responsable de Marketing y Comunicación
Location
Valencia, Valencian Community, Spain
Personality Overview

How Miriam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Miriam cares about

Private Label Strategy
Recently authored an opinion piece on how private label brands in the construction sector have evolved from a low-cost option to a strategic asset synonymous with trust and quality.
Digital Transformation
Upon joining her current company, she stated a primary goal was to support its digitalization process, a key theme throughout her career.
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Career

Work history

11-2019
Responsable de Marketing y Comunicación
Grupo BdB
1-2010 - 11-2019
Brand Manager
Projar
1-2016 - 12-2018
Consultora de Marketing y Publicidad
Miriam Carretero
2-2008 - 1-2010
Communication Manager
COIICV
4-2007 - 5-2007
Work-study creative
Grupo Cuestión
In the press

Media appearances

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Education
2018 - 2019
Executive Master in Business Administration - EMBA
EDEM Escuela de Empresarios
2002 - 2007
Advertising an Public Relations
Universitat Jaume I
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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