Miriam Carretero

Activist
DISC Type : Cd

Responsable de Marketing y Comunicación at Grupo BdB

Valencia, Valencian Community, Spain

Overview

Miriam is the Head of Marketing and Communication at Grupo BdB, specializing in 360-degree communication and digital strategy for international brands. An MBA graduate from EDEM Business School, colleagues describe her as creative, decisive, and enterprising. She is focused on driving company growth through digitalization.

Outside of her primary role, Miriam is passionate about the power of collaboration and professional networking. She is particularly inspired by initiatives that bring together women in innovation, valuing the exchange of ideas and collective problem-solving to drive new initiatives and reflections.

Unique fact: Miriam created a presentation on web analytics specifically designed to simplify complex data for board members and executive teams.

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Private Label Strategy
Recently authored an opinion piece on how private label brands in the construction sector have evolved from a low-cost option to a strategic asset synonymous with trust and quality.
Digital Transformation
Upon joining her current company, she stated a primary goal was to support its digitalization process, a key theme throughout her career.
Event Marketing
As the head organizer for the annual "BdB Meeting, " she emphasizes creating dynamic events that foster valuable networking and business opportunities for suppliers and associates.

Media Appearances

Miriam has no verified media appearances

Work History

11-2019
Responsable de Marketing y Comunicación at Grupo BdB
1-2010 - 11-2019
Brand Manager at Projar
1-2016 - 12-2018
Consultora de Marketing y Publicidad at Miriam Carretero
2-2008 - 1-2010
Communication Manager at COIICV
4-2007 - 5-2007
Work-study creative at Grupo Cuestión

Education

2018 - 2019
Executive Master in Business Administration - EMBA from EDEM Escuela de Empresarios
2002 - 2007
Advertising an Public Relations from Universitat Jaume I

More Information

Social Presence :

Prographics :

Exp : 17 Location : Valencia, Valencian Community, Spain Job Level : N/A Designation : Responsable de Marketing y Comunicación at Grupo BdB
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Insights For Selling To Miriam

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miriam is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Miriam

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Miriam move?

  • Their decision making speed is somewhere in the middle.
  • Can Miriam take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Miriam

Personality Compatibility


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