Miriam De Carlos Grau

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DISC Type : CD

Head of Trade Marketing Unit Confectionery | Commercial Strategy at Nestlé

Greater Barcelona Metropolitan Area, Spain

Overview

Miriam De Carlos Grau is the Head of Trade Marketing for Nestlés Confectionery unit, where she is responsible for commercial strategy. Her career at Nestlé includes extensive experience in brand management, sales, and trade marketing across various food categories. She is a graduate of Universitat Pompeu Fabra.

Colleagues describe Miriam as a talented professional with great interpersonal skills and an extraordinary capacity for adaptation and teamwork. She is praised for being an analytical, pragmatic, and creative problem-solver who takes a holistic approach to her work.

Miriam is a multilingual professional, a skill noted by colleagues as a valuable asset.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Commercial Strategy
Her current role is centered on defining and executing the commercial strategy for Nestlé's confectionery division, a key focus of her recent career advancement.
FMCG Category Growth
Has a strong background in using consumer insights and shopper analysis to drive category growth, specifically within the food, coffee, and confectionery sectors.
Retailer Management
Possesses hands-on experience in managing point-of-sale operations and negotiating with major retailers such as Carrefour, Eroski, and Auchan from her time in sales.

Media Appearances

Miriam has no verified media appearances

Work History

2-2024
Head of Trade Marketing Unit Confectionery | Commercial Strategy at Nestlé
7-2021 - 2-2024
Senior Brand Marketing Manager at Nestlé
2-2017 - 4-2020
Trade Marketing Food at Nestlé
11-2014 - 2-2017
Trade Marketing Coffee at Nestlé
9-2013 - 10-2014
Sales Field – East Region (Catalunya and Balearic Island) at Nestlé

Education

2006 - 2010
Licenciatura from Universitat Pompeu Fabra
2001 - 2006
Licenciatura en Derecho from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Head of Trade Marketing Unit Confectionery | Commercial Strategy at Nestlé
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Insights For Selling To Miriam

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miriam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Miriam

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Miriam move?

  • If convinced, they can reach decisions quite fast.
  • Can Miriam take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Miriam

Personality Compatibility


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