Prashanthi Natarajan

Observer
DISC Type : ci

Associate Director, R&D at Natera

San Francisco Bay Area, United States

Overview

Prashanthi Natarajan is an Associate Director of R&D at Natera, specializing in liquid biopsy and early cancer detection. With a PhD from the University of California, San Francisco, she has a track record of developing innovative oncology diagnostics, including significant contributions at both Natera and her previous role at Guardant Health.

She was a key contributor to Nateras Signatera assay, a paradigm-shifting technology for noninvasive cancer recurrence detection and therapy monitoring.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Liquid Biopsy R&D
Her entire career, including her current role at Natera and past work at Guardant Health, is focused on advancing liquid biopsy technology.
Early Cancer Detection
She actively posts about joining Natera's Early Cancer Detection efforts and has co-authored research on assays for early-stage multi-cancer screening.
Patient-Centric Innovation
Her social media posts frequently emphasize her passion for creating innovative tools and technologies that make a tangible difference in patients' lives.

Media Appearances

Prashanthi has no verified media appearances

Work History

3-2023
Associate Director, R&D at Natera
11-2021 - 3-2023
Senior Manager, R&D at Natera
3-2020 - 11-2021
Manager, LUNAR technology development at Guardant Health
4-2019 - 3-2020
Senior Scientist at Natera
4-2018 - 3-2019
Scientist at Natera

Education

2008 - 2015
Doctor of Philosophy (PhD) from University of California, San Francisco
2004 - 2008
Bachelor of Science (B.S.) from Fairleigh Dickinson University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Associate Director, R&D at Natera
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Insights For Selling To Prashanthi

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prashanthi is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Prashanthi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Prashanthi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Prashanthi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Prashanthi

Personality Compatibility


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