Miriam Newton

Go-getter
DISC Type : d

Chief Executive Officer at 360 GTM Strategy

Seattle, Washington, United States

Overview

Miriam is a results-driven marketing executive with over 20 years of experience at tech giants like Amazon and Adobe. Specializing in go-to-market strategy for B2B firms, she holds an MBA from USC Marshall. Colleagues describe her as an exceptional strategist, collaborator, and a dedicated, influential mentor.

Outside of work, Miriam is passionate about personal development, exploring concepts like Conscious Leadership. She enjoys hands-on hobbies and has recently taken up sourdough baking, even exploring how to use AI to improve her technique. She also collaborates on educational content, such as marketing video series.

Unique fact: Miriam applies her professional interest in technology to her personal life, using AI to get better at her new sourdough baking hobby.

Personality Overview

Direct & Candid

Fast-Paced

Challenger

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Go-to-Market Strategy
Her core focus is helping B2B tech companies develop and execute GTM strategies, including new product launches, rebranding, and pricing models through her firm.
AI in Marketing
She actively discusses and rethinks the role of AI in transforming brand, product marketing, and GTM functions based on recent industry developments.
Conscious Leadership
A topic she is passionate about for personal and professional growth, focusing on developing self-awareness to become a more effective leader.

Media Appearances

Miriam has no verified media appearances

Work History

2-2023
Chief Executive Officer at 360 GTM Strategy
1-2022 - 2-2023
Vice President, Brand and Product Marketing at CommerceHub
3-2021 - 11-2021
Head of Marketing, Amazon Explore at Amazon
11-2018 - 3-2021
Head of Global Product Marketing, Amazon Pay at Amazon
10-2015 - 11-2018
Vice President, Global Product Marketing at Criteo

Education

MBA from USC Marshall School of Business
Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 17 Location : Seattle, Washington, United States Job Level : Leadership Designation : Chief Executive Officer at 360 GTM Strategy
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Insights For Selling To Miriam

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miriam is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Miriam

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Miriam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Miriam take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Miriam

Personality Compatibility


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