Miriam Tellis

Inspirer
DISC Type : di

Head of Trading at Waitrose & Partners

London, England, United Kingdom

Overview

Miriam is the Head of Trading at Waitrose, responsible for setting the strategic direction for bakery and meal solutions. She has an extensive background in consumer goods and retail with major companies like Diageo, Danone, and M&S, and is an AgilePM® Practitioner.

She is passionate about high-quality food and its power to bring people together. Miriam is a strong advocate for people, focusing on coaching and creating environments where teams can grow. She is also committed to making a positive impact, particularly regarding animal welfare standards in retail.

Miriam has unique experience on both sides of the aisle, having worked for major consumer goods brands and leading UK retailers.

Personality Overview

Fast Adopter

Generous

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Retail Category Strategy
Her role involves setting the five-year strategic direction for Waitrose's bakery, dine-in, and food-to-go offerings, focusing on innovation and quality.
Food & Product Quality
Publicly states a personal passion for "good food and how it can bring people together, " and emphasizes the high quality of Waitrose's products.
Team Coaching
Self-identifies as prioritizing coaching and building team capability, which is supported by a direct recommendation praising her empathetic coaching style.

Media Appearances

Waitrose poaches Diageo strategy lead for new bakery head role. Featured in The Grocer

See Now

Work History

10-2024
Head of Trading at Waitrose & Partners
5-2023 - 10-2024
Head of Strategy & Transformation at Diageo
12-2022 - 5-2023
Head of Commercial Effectiveness at Diageo
8-2022 - 12-2022
Senior National Account Manager - Grocery (Mat Cover) at Danone
10-2021 - 8-2022
Transformation Project Lead at Danone

Education

2009 - 2012
BA from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Trading at Waitrose & Partners
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Insights For Selling To Miriam

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miriam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Miriam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Miriam move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Miriam take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Miriam

Personality Compatibility


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