Miriam Tellis in

Miriam Tellis

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Head of Trading at Waitrose & Partners
📍 London, England, United Kingdom

Miriam is the Head of Trading at Waitrose, responsible for setting the strategic direction for bakery and meal solutions. She has an extensive background in consumer goods and retail with major companies like Diageo, Danone, and M&S, and is an AgilePM® Practitioner.

She is passionate about high-quality food and its power to bring people together. Miriam is a strong advocate for people, focusing on coaching and creating environments where teams can grow. She is also committed to making a positive impact, particularly regarding animal welfare standards in retail.

Miriam has unique experience on both sides of the aisle, having worked for major consumer goods brands and leading UK retailers.

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Experience
14 Years
Current Role
Head of Trading
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Miriam cares about

Retail Category Strategy
Her role involves setting the five-year strategic direction for Waitrose's bakery, dine-in, and food-to-go offerings, focusing on innovation and quality.
Food & Product Quality
Publicly states a personal passion for "good food and how it can bring people together, " and emphasizes the high quality of Waitrose's products.
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Career

Work history

10-2024
Head of Trading
Waitrose & Partners
5-2023 - 10-2024
Head of Strategy & Transformation
Diageo
12-2022 - 5-2023
Head of Commercial Effectiveness
Diageo
8-2022 - 12-2022
Senior National Account Manager - Grocery (Mat Cover)
Danone
10-2021 - 8-2022
Transformation Project Lead
Danone
In the press

Media appearances

Waitrose poaches Diageo strategy lead for new bakery head role. Featured in The Grocer
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Education
2009 - 2012
BA
University of Westminster
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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