Miriam Tellis in

Miriam Tellis

Inspirer · DISC type di
Head of Trading at Waitrose & Partners
📍 London, England, United Kingdom

Miriam is the Head of Trading at Waitrose, responsible for setting the strategic direction for bakery and meal solutions. She has an extensive background in consumer goods and retail with major companies like Diageo, Danone, and M&S, and is an AgilePM® Practitioner.

She is passionate about high-quality food and its power to bring people together. Miriam is a strong advocate for people, focusing on coaching and creating environments where teams can grow. She is also committed to making a positive impact, particularly regarding animal welfare standards in retail.

Miriam has unique experience on both sides of the aisle, having worked for major consumer goods brands and leading UK retailers.

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Experience
14 Years
Current Role
Head of Trading
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Miriam shows up

Fast Adopter
Generous
Decisive

They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Miriam cares about

Retail Category Strategy
Her role involves setting the five-year strategic direction for Waitrose's bakery, dine-in, and food-to-go offerings, focusing on innovation and quality.
Food & Product Quality
Publicly states a personal passion for "good food and how it can bring people together, " and emphasizes the high quality of Waitrose's products.
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Career

Work history

10-2024
Head of Trading
Waitrose & Partners
5-2023 - 10-2024
Head of Strategy & Transformation
Diageo
12-2022 - 5-2023
Head of Commercial Effectiveness
Diageo
8-2022 - 12-2022
Senior National Account Manager - Grocery (Mat Cover)
Danone
10-2021 - 8-2022
Transformation Project Lead
Danone
In the press

Media appearances

Waitrose poaches Diageo strategy lead for new bakery head role. Featured in The Grocer
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Education
2009 - 2012
BA
University of Westminster
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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