Mitch Stoller

Energizer
DISC Type : I

Chairman at Literate.ai

Miami, Florida, United States

Overview

Mitch Stoller is a founder and investor focused on digital brands and AI-powered marketing. He founded the content consultancy Group SJR, which was acquired by WPP, and currently serves as Chairman of Literate. ai and Founder of Red Krypton, building and investing in digital brands.

He has a keen interest in the strategies of major corporations, with a particular focus on companies in the media and technology sectors like WarnerMedia and Lockheed Martin. He actively shares insights on the evolution of direct-to-consumer business models and marketing trends.

Unique fact: Mitch successfully founded, scaled, and sold his digital consultancy, Group SJR, to WPP, one of the worlds largest advertising conglomerates.

Personality Overview

Enthusiastic

Relationship Oriented

Full Of Energy

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

AI in Marketing
As Chairman of Literate. ai, he is focused on bringing the predictive power of AI to augment marketing and communications, frequently discussing its impact on search and SEO.
Digital Brand Building
His work with Red Krypton involves building and investing in the next generation of digital brands, informed by trends in the direct-to-consumer space.
Content Strategy
He founded Group SJR, a consultancy specializing in content creation and audience development, and pioneered the concept of brands acting as publishers.

Media Appearances

Mitch has no verified media appearances

Work History

1-2022
Chairman at Literate.ai
1-2020
Chairman at Red Krypton
1-2021
Partner at Midnight Venture Partners
1-2018 - 6-2024
Board Member at Ten Thousand, Inc.
1-2015 - 1-2020
Partner at Colloquial

Education

1987 - 1991
Education details unavailable from Princeton University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Miami, Florida, United States Job Level : N/A Designation : Chairman at Literate.ai
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Insights For Selling To Mitch

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitch is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mitch

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mitch move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mitch take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mitch

Personality Compatibility


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