Mohammed Zain

Doer
DISC Type : ds

Chief Executive Officer at MyFitness, Canada

Vancouver, British Columbia, Canada

Overview

Zain is the Founder, CEO, and President of MYFITNESS FOODS INC. , a Canadian brand creating better-for-you chocolate peanut butter. He is focused on disciplined CPG growth, building products that succeed in retail, and navigating complex unit economics. He holds a Bachelor of Applied Science from Simon Fraser University.

Zain is passionate about doing things the right way in the food industry and is focused on health-conscious consumers. He openly shares his entrepreneurial journey and the lessons learned from early challenges with distribution, logistics, and channel strategy, aiming to connect with like-minded people.

Unique fact: He strategically shut down his companys growing Amazon channel because the fulfillment costs and associated risks made the long-term economics unsustainable.

Personality Overview

Results Focused

Long-term Focused

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

CPG Growth Strategy
He is focused on building products that move off shelves and makes non-obvious decisions, like leaving certain channels, to ensure long-term, disciplined growth.
Startup Economics
Emphasizes the importance of real unit economics, sharing his experience shutting down a growing sales channel (Amazon) because the "math was broken. "
Food Industry Ethics
He is critical of "Big Food, " comparing its marketing tactics for ultra-processed foods to those of "Big Tobacco" and highlighting concerns about public health.

Media Appearances

Mohammed has no verified media appearances

Work History

10-2023
Chief Executive Officer at MyFitness, Canada

Education

9-2021 - 4-2025
Bachelor of Applied Science - BASc from Simon Fraser University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Chief Executive Officer at MyFitness, Canada
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Insights For Selling To Mohammed

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mohammed is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mohammed

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mohammed move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mohammed take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mohammed

Personality Compatibility


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