Mohammed Zain
Login to view DISC.Zain is the Founder, CEO, and President of MYFITNESS FOODS INC. , a Canadian brand creating better-for-you chocolate peanut butter. He is focused on disciplined CPG growth, building products that succeed in retail, and navigating complex unit economics. He holds a Bachelor of Applied Science from Simon Fraser University.
Zain is passionate about doing things the right way in the food industry and is focused on health-conscious consumers. He openly shares his entrepreneurial journey and the lessons learned from early challenges with distribution, logistics, and channel strategy, aiming to connect with like-minded people.
Unique fact: He strategically shut down his companys growing Amazon channel because the fulfillment costs and associated risks made the long-term economics unsustainable.
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