Monika Gera

Evaluator
DISC Type : cds

Founder at Higher At Work

Bengaluru, Karnataka, India

Overview

Monika Gera is a brand strategist with over 20 years of experience and the founder of Higher At Work. An alumna of the Indian Institute of Management Bangalore, she specializes in delivering actionable insights for brand growth in complex B2B, technology, and finance sectors. Colleagues and clients describe her as insightful, diligent, and passionate.

Monika frequently writes about using brand personification—asking what kind of human a brand would be—as an invaluable tool to uncover breakthrough insights on products, services, and communication.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Human-Centered Insights
Her approach is rooted in uncovering fundamental human insights and customers' true feelings to drive strategy, moving beyond superficial data.
B2B Tech Positioning
She has specific expertise in helping B2B technology brands differentiate their offerings and develop a unique voice in highly crowded and competitive markets.
Brand Personification
She champions using brand personification as a strategic tool to reveal authentic customer feelings and simplify complex brand challenges.

Media Appearances

Monika has no verified media appearances

Work History

6-2018
Founder at Higher At Work
7-2017 - 6-2018
Brand Strategy Consultant at Self Employed
1-2015 - 7-2017
Director at Centre of Gravity Consulting
6-2009 - 12-2014
Founder Director, UK at Centre of Gravity Consulting
Strategist at Momentum Strategy Consultants

Education

1998 - 2000
PGDM (MBA) from Indian Institute of Management Bangalore
2011 - 2012
Diploma in Digital Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Founder at Higher At Work
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Insights For Selling To Monika

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monika is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Monika

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Monika move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Monika take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Monika

Personality Compatibility


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