Monika Gera in

Monika Gera

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Founder at Higher At Work
📍 Bengaluru, Karnataka, India

Monika Gera is a brand strategist with over 20 years of experience and the founder of Higher At Work. An alumna of the Indian Institute of Management Bangalore, she specializes in delivering actionable insights for brand growth in complex B2B, technology, and finance sectors. Colleagues and clients describe her as insightful, diligent, and passionate.

Monika frequently writes about using brand personification—asking what kind of human a brand would be—as an invaluable tool to uncover breakthrough insights on products, services, and communication.

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Experience
16 Years
Current Role
Founder
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

How Monika shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Monika cares about

Human-Centered Insights
Her approach is rooted in uncovering fundamental human insights and customers' true feelings to drive strategy, moving beyond superficial data.
B2B Tech Positioning
She has specific expertise in helping B2B technology brands differentiate their offerings and develop a unique voice in highly crowded and competitive markets.
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Career

Work history

6-2018
Founder
Higher At Work
7-2017 - 6-2018
Brand Strategy Consultant
Self Employed
1-2015 - 7-2017
Director
Centre of Gravity Consulting
6-2009 - 12-2014
Founder Director, UK
Centre of Gravity Consulting
Strategist
Momentum Strategy Consultants
In the press

Media appearances

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Education
1998 - 2000
PGDM (MBA)
Indian Institute of Management Bangalore
2011 - 2012
Diploma in Digital Marketing
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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