Monika Kantowicz-Gdanska

Captain
DISC Type : DS

Brand and Communication Senior Expert at HRM Institute

Bielsko-Biała Metropolitan Area, Poland

Overview

Monika Kantowicz-Gdanska is a highly experienced HR consultant and a pioneer of employer branding in Poland, having developed one of the countrys first EB strategies for Mars in 2006. With a PhD in economics and management, she specializes in internal communication, leadership development, and building effective workplace cultures through her proprietary #StartFromInside concept.

She is a frequent speaker at national and international conferences and has authored numerous publications on HR topics. Monika is known for her analytical, strategic, and insightful approach to solving complex business challenges, often utilizing methods like Action Learning in her training programs. Colleagues describe her as analytical and having an excellent understanding of business realities.

As one of the pioneers of employer branding in Poland, she has been shaping the industry since 2006.

Personality Overview

Dynamic But Sincere

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Employer Branding
A recognized pioneer of employer branding in Poland, she frequently speaks and writes about creating effective strategies for attracting and retaining talent.
Generational Diversity
She actively discusses and researches the impact of generational differences on the workplace, including topics like ageism and engaging Gen Z.
Leadership Development
She designs and leads development programs for managers and executives, focusing on building effective, engaged, and successful teams.

Media Appearances

Monika has no verified media appearances

Work History

10-2025
Brand and Communication Senior Expert at HRM Institute
owner, HR business partner, consultant, trainer at MKG Consulting
konsultant, trener at różne organizacje
komunikacja wewnętrzna / employer branding, dział personalny at Mars

Education

1997 - 2012
ekonomia i zarządzanie from różne uczelnie

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bielsko-Biała Metropolitan Area, Poland Job Level : Junior Designation : Brand and Communication Senior Expert at HRM Institute
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Insights For Selling To Monika

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monika is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Monika

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Monika move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Monika take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Monika

Personality Compatibility


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