Mooly Beeri

Enigma
DISC Type : dci

Founder and CEO at BetterSoftware.dev

Rome, Latium, Italy

Overview

Mooly Beeri is the Founder and CEO of BetterSoftware. dev, with nearly three decades of experience transforming software development for giants like Microsoft and Philips. Holding a Computer Engineering degree from Technion, he specializes in data-driven frameworks to optimize the entire software development lifecycle for continuous improvement and measurable results.

A LinkedIn Creator, Mooly is a prominent voice in the software development community, frequently sharing his insights on improving agile methodologies. He uses his platform to challenge conventional wisdom and advocate for a more quantitative, evidence-based approach to engineering leadership.

Unique fact: Mooly believes that traditional Agile is failing organizations and has delivered a talk titled, "Agile is Killing your Productivity. "

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Software Excellence
As CEO of BetterSoftware. dev, his entire professional focus is on helping organizations achieve software excellence by transforming their development lifecycle from end to end.
Data-Driven Agile
He advocates for using quantitative metrics and visualization tools, like heat maps, to move beyond intuition and create measurable, lasting improvements in Agile processes.
Continuous Improvement
His professional headline is "Continuous Improvement by Design, " and he critiques Agile implementations that fail to deliver on this core principle.

Media Appearances

Mooly has no verified media appearances

Work History

1-2021
Founder and CEO at BetterSoftware.dev
1-2021 - 6-2024
Head of Software Transformation Office at Aptiv
4-2020 - 3-2021
Co-Founder at FlowNow.Work
10-2019 - 6-2020
Executive Vice President, COO at ZephyrTel
6-2018 - 6-2020
Senior Vice President, COO at ZephyrTel

Education

1994 - 1997
Bachelor of Science (B.Sc.) Computer Engineering from Technion - Israel Institute of Technology
2014 - 2016
Master’s Degree from University of Haifa

More Information

Social Presence :

Prographics :

Exp : 33 Location : Rome, Latium, Italy Job Level : Leadership Designation : Founder and CEO at BetterSoftware.dev
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Insights For Selling To Mooly

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mooly is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mooly

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mooly move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mooly take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mooly

Personality Compatibility


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