Morgan Hoffman
Login to view DISC.Morgan is a Senior Insights Account Manager at 84. 51°, where she partners with CPG brands in the Health, Beauty, and General Merchandise sectors. An Indiana University Kelley School of Business graduate, she leverages Krogers first-party data to consult on innovation, category development, and shopper profiles to drive meaningful growth.
As a self-described lifelong student, Morgan is passionate about sustainability, social media legislation, and eCommerce trends. She has a strong interest in business analytics and consumer behavior, and enjoys pairing data with tangible, everyday items. Originally from Cincinnati, she is now based in Chicago.
During her time at Indiana University, Morgan studied abroad in Budapest.
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