Morgan Hoffman

Go-getter
DISC Type : d

Senior Insights Account Manager at 84.51˚

Chicago, Illinois, United States

Overview

Morgan is a Senior Insights Account Manager at 84. 51°, where she partners with CPG brands in the Health, Beauty, and General Merchandise sectors. An Indiana University Kelley School of Business graduate, she leverages Krogers first-party data to consult on innovation, category development, and shopper profiles to drive meaningful growth.

As a self-described lifelong student, Morgan is passionate about sustainability, social media legislation, and eCommerce trends. She has a strong interest in business analytics and consumer behavior, and enjoys pairing data with tangible, everyday items. Originally from Cincinnati, she is now based in Chicago.

During her time at Indiana University, Morgan studied abroad in Budapest.

Personality Overview

Challenger

Self-Confident

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Retail Media
Her role at Kroger Precision Marketing involves planning and analyzing omnichannel campaigns, placing her at the forefront of the evolving retail media landscape.
CPG Innovation
She consults with CPG partners on innovation and category development, helping them find new opportunities for growth at Kroger.
Consumer Behavior
She has a strong interest in understanding not just what shoppers buy, but why, using data to analyze consumer trends and profiles.

Media Appearances

Morgan has no verified media appearances

Work History

8-2025
Senior Insights Account Manager at 84.51˚
6-2023 - 8-2025
Media Account Manager at 84.51˚
6-2022 - 8-2022
Marketing and Sales Intern at The Kraft Heinz Company
3-2020 - 1-2022
Marketing and Operations Associate at MR Label Company
5-2021 - 12-2021
VP of Marketing at Delta Sigma Pi- Alpha Pi Chapter

Education

2019 - 2023
Bachelor's degree from Indiana University Bloomington
2015 - 2019
Education details unavailable from St. Ursula Academy

More Information

Social Presence :

Prographics :

Exp : 4 Location : Chicago, Illinois, United States Job Level : Middle Designation : Senior Insights Account Manager at 84.51˚
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Insights For Selling To Morgan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morgan is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Morgan

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Morgan move?

  • Their decision making speed is somewhere in the middle.
  • Can Morgan take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Morgan

Personality Compatibility


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