Morsell Allison

Evaluator
DISC Type : csd

Co-Founder at Better Business Group

New York City Metropolitan Area, United States

Overview

Morsell Allison is an AI Automation Strategist and Founder of Better Biz Group, where he designs intelligent systems to replace manual work with automated precision. He specializes in conversational AI and workflow optimization to improve efficiency for organizations. He is a graduate of Alabama Agricultural and Mechanical University.

His philosophy is that AI should make work more intuitive, responsive, and scalable. He believes modern sales requires building trust and visibility upfront, as traditional methods are now obsolete and buyers self-educate before engaging.

Unique Fact: He actively experiments with cutting-edge AI, demonstrating how to turn a written post into a full video in minutes using only AI tools.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI-Driven Efficiency
He focuses on delivering measurable ROI by building automation frameworks that reduce manual workloads, streamline data flow, and improve client engagement.
Conversational AI
He designs and deploys AI-powered voice and chatbots to automate customer service, scheduling, sales follow-ups, and other key business communications.
Future of Hiring
He believes AI has automated traditional entry-level tasks, forcing companies to seek employees who provide leverage rather than just manual effort.

Media Appearances

Morsell has no verified media appearances

Work History

10-2023
Co-Founder at Better Business Group
9-2022
Sales Consultant at NetConnect
8-2021 - 9-2022
Delegate Sales at PRIVATE EQUITY INVESTMENT INTERNATIONAL
2-2017 - 3-2020
Outside Sales Manager at Canadian Payment Services
5-2010 - 1-2017
Chief Operating Officer at YOUR EVENT STRATEGY, LLC

Education

8-1996 - 5-1999
Bachelor's degree from Alabama Agricultural and Mechanical University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at Better Business Group
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Insights For Selling To Morsell

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morsell is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Morsell

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Morsell move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Morsell take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Morsell

Personality Compatibility


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