Mounira Jamjoom

Critic
DISC Type : C

Partner at PwC Middle East

Saudi Arabia

Overview

Mounira Jamjoom is a Partner at PwC Middle East focusing on education and skills. A serial entrepreneur, she co-founded Aanaab, an EdTech platform that has trained over 200, 000 teachers, and Emkan Education, a consultancy acquired by PwC. She holds a Ph. D. from Oxford University and attended Harvard Business School.

Passionate about educations role in national development, Mounira actively mentors EdTech entrepreneurs and contributes to policy discussions. An author of two books, she has expressed interest in writing a novel or a book about her entrepreneurial journey. She is a mother of two.

Unique fact: Mounira co-founded Emkan Education, a pioneering female-led consultancy, which was successfully acquired by PwC Middle East in 2024.

Personality Overview

Negotiator

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Education Reform
Her entire career, from co-founding EdTech platforms to her current Partner role at PwC, is dedicated to transforming education systems in Saudi Arabia and the MENA region.
EdTech Innovation
Co-founded and led Aanaab, an award-winning online professional development platform for teachers, securing Series A funding and scaling it across the region.
Female Entrepreneurship
Successfully co-founded and led the female-owned consultancy Emkan Education, culminating in its acquisition by PwC, a major milestone she is proud of.

Media Appearances

Mounira has no verified media appearances

Work History

3-2025
Partner at PwC Middle East
1-2025
Board Chair and Co-founder at Aanaab
3-2020 - 1-2025
Co-Founder and CEO at Aanaab
1-2025
Co-Founder at Stellar Education Beyond Limits
1-2023 - 8-2025
Board Member at SAUDI ENTERTAINMENT ACADEMY

Education

2019 - 2022
Owner President Management from Harvard Business School
2019 - 2021
Middle East Leadership Program (MELI Fellow) from Aspen Institute

More Information

Social Presence :

Prographics :

Exp : 5 Location : Saudi Arabia Job Level : Leadership Designation : Partner at PwC Middle East
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Insights For Selling To Mounira

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mounira is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mounira

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mounira move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mounira take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mounira

Personality Compatibility


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