Murli Moily

Commander
DISC Type : D

Creative Director (Art) at The Content Lab

Dubai, United Arab Emirates

Overview

Murli is a Creative Director with over 12 years of experience leading branding and integrated campaigns for global giants like Amazon, Warner Bros. , and TATA across India and the UAE. Colleagues describe him as a supportive and energetic leader with great ideas. He holds a Bachelor of Applied Science from Himgiri Zee University.

Growing up in Mumbai, Murli became fascinated with what makes ideas stand out. He identifies as neurodivergent and is driven by the beauty of a perfectly crafted idea and its power to move a business forward. He has also shown interest in learning to code, specifically React.

Unique fact: One of his proudest reviews for an unsolicited anti-tobacco campaign was, "Well get sued by every brand in here. We cant post it but we love it. "

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They respond well to strong and respectful communication.

Topics They Care About

AI in Creativity
His title explicitly mentions "AI Creative Systems, " and he actively experiments with tools like Midjourney V6 to explore its creative nuances for major brands.
Neurodiversity at Work
He openly shares that he is neurodivergent, connecting it to his creative drive and his focus on what truly earns attention in a noisy world.
Brand Storytelling
He frequently posts about the craft of visual storytelling, emphasizing that design's success often lies in its sequencing and narrative structure, not just aesthetics.

Media Appearances

Murli has no verified media appearances

Work History

1-2024 - 12-2025
Creative Director (Art) at The Content Lab
2022 - 2024
Associate Creative Director (Art) at Concept Communication Ltd
2021 - 2022
Associate Creative Director (Art) at WiseApe
2020 - 2021
Senior Art Director at WiseApe
2018 - 2019
Art Director at webmaffia

Education

2012 - 2015
Bachelor of Applied Science - BASc from Himgiri Zee University, Dehradun

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Creative Director (Art) at The Content Lab
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Insights For Selling To Murli

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Murli is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Murli

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Murli move?

  • They can take decisions very fast if you manage to convince them.
  • Can Murli take some risk or not?

  • The risks don’t matter much to them.

You And Murli

Personality Compatibility


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