Mark De Bernhardt Lane

Questioner
DISC Type : c

Senior Adviser - Digital Transformation (Partners in Care & Health) at Local Government Association

Taunton, England, United Kingdom

Overview

Mark is a Senior Adviser at the Local Government Association, driving digital transformation in adult social care. He focuses on enhancing digital maturity, data security, and cyber resilience for local authorities across the UK. Colleagues describe him as a collaborative and thought-provoking catalyst for change, and he has completed business transformation studies at MITx.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Digital Social Care
He is a leader in implementing digital transformation in adult social care, recently focusing on data security, robotics, and the "What Good Looks Like" framework.
Ethical Technology
Participates in public discussions and panels on complex topics like consent, privacy, AI, and human rights when introducing technology into social care settings.
Cybersecurity in Health
Writes and speaks about improving cyber resilience for care providers and was recognized for helping Local Authorities develop data security strategies.

Media Appearances

LGA Masterclass 5 – Working with the Care Market (video). Featured in Local Government Association – Digital Programme Platform

See Now

LGA Masterclass 4 – Digital Access for All (video). Featured in Local Government Association – Digital Programme Platform

See Now

Work History

11-2025
Senior Adviser - Digital Transformation (Partners in Care & Health) at Local Government Association
2-2025 - 3-2025
Senior Adviser, Digital Transformation (Interim) at Local Government Association
11-2023
Head of Digital: South West ADASS at Association of Directors of Adult Social Services (ADASS)
6-2020 - 10-2023
Strategic Social Care Commissioner (Innovation, Digital & TECs) at Devon County Council
7-2017 - 1-2025
Director at Aquafolium

Education

2015 - 2015
MITx: Transforming Business from Massachusetts Institute of Technology
2010 - 2010
Advanced Bushcraft & Survival Skills Award (NCFE) from Woodcraft School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Taunton, England, United Kingdom Job Level : Mid-senior Designation : Senior Adviser - Digital Transformation (Partners in Care & Health) at Local Government Association
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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