Muskan Gujral

Questioner
DISC Type : c

Sr. Specialist, Research at Gartner

South Delhi, Delhi, India

Overview

Muskan is a Senior Research Specialist at Gartner who leverages her background in clinical psychology to analyze complex problems and generate data-driven business insights. Her experience spans qualitative research, user experience, and market analysis. People who have worked with her describe her as a "skilled researcher, " "quick learner, " and "terrific collaborator. "

Driven by empathy and evidence, Muskan is passionate about understanding the why behind human behavior to inform strategy. Her background includes mentoring high school students, helping them build profiles for top-tier universities, showcasing an interest in fostering potential and personal growth outside her primary research role.

She uniquely combines a psychologist’s depth with a researchers precision to translate behavioral trends into actionable business outcomes.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sales Enablement
Authored a research article on using data-driven coaching strategies to move beyond intuition and measurably boost seller performance.
Behavioral Psychology
Holds a Master's in Clinical Psychology and applies psychological principles to understand business challenges and decision-making.
UX Research
Holds certifications in UX Design and Research, indicating a strong interest in understanding and improving the user journey.

Media Appearances

Navigating Personalization Challenges in Buying Groups. Featured in Gartner

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Work History

12-2024
Sr. Specialist, Research at Gartner
9-2023 - 12-2024
Research Manager at Vox Populi Research
9-2022 - 10-2023
Associate Research Manager at Vox Populi Research
5-2022 - 7-2022
Consultant Psychologist at Athena Education
5-2021 - 5-2022
Writing and Counseling Associate at Athena Education

Education

2016 - 2019
Bachelor of Arts - BA from Lady Shri Ram College For Women
2019 - 2021
MA Clinical Psychology from Amity University Noida

More Information

Social Presence :

Prographics :

Exp : 4 Location : South Delhi, Delhi, India Job Level : Junior Designation : Sr. Specialist, Research at Gartner
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Insights For Selling To Muskan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muskan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Muskan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Muskan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Muskan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Muskan

Personality Compatibility


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