Na Zhang, Ph.D.

Observer
DISC Type : ic

Director, Medical Affairs at BD

San Francisco Bay Area, United States

Overview

Na Zhang, Ph. D. , is the Director of Medical Affairs at BD, specializing in leading clinical trials for medical diagnostics. With a Ph. D. from UC San Diego, she has a proven track record of securing FDA clearances and managing studies for regulatory submissions.

Na is a results-driven leader who is passionate about improving peoples lives and helping patients through the development of cutting-edge clinical trials. She has a talent for communicating science and a fine attention to detail.

Unique fact: She led the clinical studies that resulted in the successful Emergency Use Authorization (EUA) for a key SARS-CoV-2 test during the COVID-19 pandemic.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Regulatory Submissions
Has extensive experience leading teams through successful US and international regulatory submissions, including multiple FDA 510(k) clearances, IVDR, and EUA.
In Vitro Diagnostics
Her career has focused on clinical studies for diagnostic assays, including point-of-care, women's health, and respiratory health products at companies like Cepheid and Visby Medical.
Clinical Development
Passionate about improving patient lives through the entire clinical development process, from planning and execution to the interpretation of study results.

Media Appearances

Na has no verified media appearances

Work History

4-2025
Director, Medical Affairs at BD
1-2023 - 9-2024
Director, Clinical Affairs at Thermo Fisher Scientific
5-2021 - 1-2023
Director, Clinical Affairs at Visby Medical
3-2021 - 4-2021
Senior Manager, Clinical Research at Cepheid
6-2020 - 3-2021
Manager, Clinical Research at Cepheid

Education

2005 - 2010
Ph.D. from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Medical Affairs at BD
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Insights For Selling To Na

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Na is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Na

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Na move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Na take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Na

Personality Compatibility


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