Nacxi Gaxiola

Observer
DISC Type : ic

Founding Chef & Creative Director at XILLI

Brooklyn, New York, United States

Overview

Nacxi Gaxiola is a Chef-Researcher and Culinary Consultant with over 20 years of experience creating concepts rooted in Mexican tradition. Based in Brooklyn, his work is informed by his Food Chemistry background from the Universidad Nacional Autónoma de México. He is the founder of XILLI, a brand of artisanal Mexican products.

His career is driven by a deep personal mission to preserve and promote the understanding of authentic Mexican culinary traditions and flavors. He focuses on honoring the rich history of Mexican cuisine while elevating it with modern techniques, aiming to educate palates through research and knowledge.

His brand, XILLI, has achieved national recognition and is sold in major retailers like Williams Sonoma.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Mexican Culinary Heritage
His career is dedicated to preserving and promoting the 3, 000-year history of authentic Mexican cuisine through his research, consulting, and product line.
Food Product Development
He has successfully developed and launched a full line of artisanal Mexican products for his brand XILLI, from initial concept and recipe creation to retail distribution.
Research-Based Cooking
He applies a scientific and research-based approach to recipe development, aiming to honor traditional methods while elevating them with modern techniques.

Media Appearances

Nacxi has no verified media appearances

Work History

7-2014
Founding Chef & Creative Director at XILLI
Founder and Creative Director at Mexican Epicure LLC
5-2017
Founder and Creative Director at XILLI Truck
3-2018 - 7-2018
Culinary Consultant, Specialty Chef at Chew
3-2017 - 6-2017
R&D Culinary Consultant at Dos Toros Taqueria

Education

1999 - 2002
Food Chemistry from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 4 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Founding Chef & Creative Director at XILLI
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Insights For Selling To Nacxi

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nacxi is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Nacxi

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nacxi move?

  • They like to analyze well and then make their decisions.
  • Can Nacxi take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Nacxi

Personality Compatibility


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