Nadav Kaufman, MBA

Evaluator
DISC Type : scd

VP/Head of North America Marketing and Sales Enablement at QuidelOrtho

Raritan, New Jersey, United States

Overview

Nadav Kaufman is the VP and Head of North America Marketing and Sales Enablement at QuidelOrtho, leveraging extensive experience in strategic marketing, global business, and commercialization. Described by colleagues as a collaborative and inspiring leader, he holds an MBA from Cornell and a BA from the University of Virginia.

Outside of his corporate role, Nadav shows an interest in broader scientific topics, including public health awareness and the interconnectedness of natural systems. He is actively involved in his professional community, contributing to industry advancement.

He recently moderated a "Careers In Industry" panel for over 150 attendees at the Association for Diagnostics & Laboratory Medicine (ADLM) 2025 conference.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Laboratory Medicine
A veteran in the diagnostics industry, he moderated a careers panel at the ADLM 2025 conference and has co-authored industry calls for investigator-initiated studies.
Marketing & Commercialization
His career at QuidelOrtho and Ortho Clinical Diagnostics has focused on leading global marketing, product management, and bringing new innovations to the clinical lab market.
Industry Mentorship
He moderated a career panel for over 150 industry professionals at a major diagnostics conference, showing a commitment to guiding future talent.

Media Appearances

Nadav has no verified media appearances

Work History

1-2025
VP/Head of North America Marketing and Sales Enablement at QuidelOrtho
7-2022 - 1-2025
Senior Director of Global Marketing, Clinical Lab Menu and Innovation at QuidelOrtho
3-2020 - 6-2022
Senior Director of Global Marketing, Clinical Lab Menu and Innovation at Ortho Clinical Diagnostics
5-2019 - 2-2020
Senior Director of Product Management (Global), Clinical Lab Portfolio at Ortho Clinical Diagnostics
5-2018 - 4-2019
Senior Director of Product Management (Global), Clinical Lab Menu at Ortho Clinical Diagnostics

Education

1998 - 2000
Master of Business Administration (MBA) from Cornell Johnson Graduate School of Management
1992 - 1996
BA from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Raritan, New Jersey, United States Job Level : N/A Designation : VP/Head of North America Marketing and Sales Enablement at QuidelOrtho
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Insights For Selling To Nadav

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadav is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nadav

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nadav move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nadav take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nadav

Personality Compatibility


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