Nadia Hamila

Observer
DISC Type : ci

Founder at Amboora

London, England, United Kingdom

Overview

Nadia Hamila is the founder of Amboora, a brand making Moroccan cuisine accessible in the UK. Leveraging her background in sales and management for startups, she launched her company in 2020 to fill a gap in the market. She holds an MSc from SOAS University of London.

Born in London to Moroccan and Tunisian parents, Nadia is passionate about sharing her cultural heritage. She is a dedicated advocate for Special Educational Needs and Disabilities (SEND). A mother and wife, she values the flexibility of entrepreneurship to balance family life.

Her food brand, Amboora, is named after her daughters Arabic nickname, Amber, to inspire pride in her familys heritage.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Moroccan Cuisine
Founded Amboora to educate UK consumers on Moroccan food and culture, inspired by her childhood trips to Tangier and Marrakech.
Female Entrepreneurship
Identifies as a female business owner, participates in programs like the NatWest Accelerator, and was shortlisted for the Great British Businesswoman Awards.
Startup Growth
Actively explores startup funding, bootstrapping, and using modern marketing tools like AI and UGC to scale her food business.

Media Appearances

The foodie entrepreneur inspired by her Moroccan heritage. Featured in Enterprise Nation

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meet nadia – our fearless foodie founder - Amboora. Featured in Amboora

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Amboora | Women-Founded Brand. Featured in Buy Women Built

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Work History

5-2021
Founder at Amboora
12-2019 - 8-2020
Chief Of Staff at InPost UK
8-2014 - 12-2019
Locations Director at InPost UK
9-2013 - 8-2014
Operations Director at InPost UK
3-2011 - 8-2013
Regional Sales Operations Manager at Groupon UK & IE

Education

2007 - 2008
MSc from SOAS University of London
2007 - 2008
MSc International Business from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Amboora
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Insights For Selling To Nadia

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nadia

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nadia move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Nadia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nadia

Personality Compatibility


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