Nadia Kokni

Captain
DISC Type : SD

PUMA Global Marketing at PUMA Group

West Ealing, England, United Kingdom

Overview

Nadia Kokni is a global marketing leader with extensive experience shaping world-class brands across sports, fashion, and lifestyle. Leading marketing at PUMA, she previously drove large-scale brand transformations at HUGO BOSS, JD Sports, adidas, and Tommy Hilfiger. People who have worked with her describe her as passionate, clear, energetic, and a true team player.

Outside of her executive roles, Nadia is passionate about social impact and community initiatives. She serves on the Development Committee for Football Beyond Borders, a charity supporting disadvantaged youth, and actively promotes causes like Mission 44. Her personal interests include skateboarding and the plant-based food scene.

She holds a Non-Executive Director role at VGC Partners, a venture capital firm, blending top-tier corporate marketing with the world of early-stage investment.

Personality Overview

Consummate Professional

Decisive But Calm

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Global Brand Transformation
Her career at HUGO BOSS, JD Sports, and now PUMA is defined by leading large-scale brand turnarounds, driving growth, and increasing cultural relevance on a global scale.
Culture & Commerce
This is a key theme in her professional headline and roles, focusing on connecting brand marketing to cultural trends to drive commercial success.
Youth Empowerment
Actively involved with Football Beyond Borders and promotes initiatives like Mission 44, showing a clear passion for providing opportunities and support for young people.

Media Appearances

Nadia has no verified media appearances

Work History

1-2026
PUMA Global Marketing at PUMA Group
3-2023
Development Committee at Football Beyond Borders
9-2024 - 12-2025
Non Exec Director at VGC Partners
1-2023 - 1-2025
SVP Global Marketing & Comms at HUGO BOSS
3-2021 - 1-2023
Global Group Marketing Director at JD Sports Fashion plc

Education

Nadia has no verified education history

More Information

Social Presence :

Prographics :

Exp : 4 Location : West Ealing, England, United Kingdom Job Level : N/A Designation : PUMA Global Marketing at PUMA Group
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Insights For Selling To Nadia

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nadia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nadia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nadia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nadia

Personality Compatibility


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