Nadine W.

Inspirer
DISC Type : id

Founder at Instinct Lab NZ

Wellington, New Zealand

Overview

Nadine Williams is the Founder and CE of Instinct Lab NZ, with over 30 years of experience supporting deep tech ventures in New Zealand. Her expertise lies in commercialising science and research, drawing from senior roles at PwC and Callaghan Innovation. She holds a Bachelor of Business Studies from Massey University.

Personality Overview

Generous

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Deep Tech Commercialisation
She has spent over a decade working with scientists and engineers to build successful deep tech companies, helping bring their innovations to market.
Supporting Founders
Described as bringing a human-first approach, she is passionate about helping startup founders navigate complex processes and secure funding to turn their ideas into ventures.
R&D Tax Incentives
She previously led the R&D and government incentives practice at PwC and actively educates companies on correctly claiming the New Zealand R&D Tax Incentive (RDTI).

Media Appearances

Nadine has no verified media appearances

Work History

12-2024
Founder at Instinct Lab NZ
6-2024 - 2-2025
Executive Director - National R&D Leader at PwC New Zealand
4-2024
Treasurer at Special Olympics Kāpiti
4-2023 - 3-2025
Director at Captivate Technology
5-2019 - 6-2024
National R&D Director at PwC

Education

2006 - 2010
Bachelor of Business Studies from Massey University
Diploma from Southern Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 21 Location : Wellington, New Zealand Job Level : Leadership Designation : Founder at Instinct Lab NZ
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Insights For Selling To Nadine

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nadine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nadine move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nadine take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nadine

Personality Compatibility


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