Naoufal El Fassi

Critic
DISC Type : C

Founder at Aube AI

Paris, Île-de-France, France

Overview

Naoufal El Fassi is the Founder of Aube AI, where he helps B2B service founders implement AI-powered systems to streamline operations and reduce reliance on constant founder intervention. His expertise lies in identifying bottlenecks and rebuilding workflows for greater efficiency.

He holds a Masters degree from the University of Paris I: Panthéon-Sorbonne and has a certification from the Autorité des Marchés Financiers (AMF).

He believes that true AI-driven data analysis avoids consistently bad decisions that come from simply "throwing data into AI and hoping something good comes out. "

Personality Overview

Objective Thinker

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI Systems Design
He focuses on designing AI-powered systems to address real bottlenecks for B2B service founders, moving beyond generic automations or templates.
Operational Efficiency
Naoufal helps founders escape day-to-day operations by creating systems that reduce time, attention, and revenue leaks across deal flow, operations, and delivery.
Effective AI Adoption
He frequently discusses the difference between merely using AI tools and implementing AI systems that provide significant business value, citing examples like Morgan Stanley.

Media Appearances

Naoufal has no verified media appearances

Work History

6-2025
Founder at Aube AI
4-2024 - 6-2024
General Finance Inspector - Inspection Générale at BNP Paribas
12-2021 - 3-2024
Senior Financial Auditor at Deloitte
9-2020 - 8-2021
Compliance Officer at Natixis Investment Managers

Education

2020 - 2021
Master's degree from University of Paris I: Panthéon-Sorbonne
9-2020 - 7-2021
Cycle Expert Conformité from L'École supérieure de la banque

More Information

Social Presence :

Prographics :

Exp : 3 Location : Paris, Île-de-France, France Job Level : Leadership Designation : Founder at Aube AI
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Insights For Selling To Naoufal

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naoufal is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Naoufal

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Naoufal move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Naoufal take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Naoufal

Personality Compatibility


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