Narayan Iyer

Evaluator
DISC Type : SDc

Head - Sales and Marketing at BMW Group

Gurugram, Haryana, India

Overview

With 28 years of experience, Narayan Iyer leads sales and marketing for BMW Motorrad in India. His expertise spans cross-cultural environments, including India and Oman, and is backed by an MBA and a Bachelor of Engineering from the University of Mumbai.

As a passionate automobile lover and enthusiast, his professional career is a direct reflection of his personal interests. He appears to value authentic brand stories that resonate with and are owned by a community, seeing marketing as a tool for amplification rather than creation.

He has extensive cross-cultural sales and marketing experience working in both India and Oman.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Automotive Sales
Brings 28 years of dedicated experience in automobile sales and marketing, currently leading the division for a premium motorcycle brand.
Brand Storytelling
Shares content on the power of authentic, community-driven brand narratives that resonate deeply with customers.
Luxury Motorcycles
As the head of BMW Motorrad's sales and marketing, he is at the forefront of the premium motorcycle segment in India.

Media Appearances

Narayan has no verified media appearances

Work History

6-2024
Head - Sales and Marketing at BMW Group
7-2022 - 6-2024
National Manager at BMW Group
6-2015 - 7-2022
Regional Manager at BMW Group
4-2014 - 5-2015
Manager - Corporate Sales at Nissan Motor India Private Limited
11-2011 - 4-2014
Regional Head - Sales / Sr. Manager - Marketing at Nissan - Hover Automotive India

Education

Narayan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Gurugram, Haryana, India Job Level : N/A Designation : Head - Sales and Marketing at BMW Group
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Insights For Selling To Narayan

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Narayan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Narayan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Narayan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Narayan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Narayan

Personality Compatibility


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