Narendiran Sundararajan

Questioner
DISC Type : c

Product Marketing Manager at TELUS Digital

Bengaluru, Karnataka, India

Overview

Narendiran is a product marketing professional with over a decade of experience in B2B marketing, GTM strategy, and communications for technology products. He has driven marketing and sales strategy at firms like TELUS, HPE, and Synaptic, and holds a Masters in Mass Communication from Nanyang Technological University.

He has a keen academic and professional interest in the impact of technology on emerging economies. His research explores financial technology in India and the role of mobile finance in marginalized communities, reflecting a passion for leveraging technology for socioeconomic inclusion and development.

Unique fact: Narendiran contributed two articles to "The FINTECH Book, " the first globally crowd-sourced book on FinTech disruption.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

B2B Product Marketing
His career at TELUS, Synaptic, and HPE has been focused on bringing B2B technology products to market through integrated marketing and sales strategies.
FinTech in India
He authored articles on India's FinTech ecosystem and has professional experience analyzing deep technology sectors and startups in the country.
Data Storage Tech
During his time at Hewlett Packard Enterprise, he was a Marcom Program Manager for HPE Storage and frequently posts about storage solutions like Primera and Nimble.

Media Appearances

Narendiran has no verified media appearances

Work History

6-2023
Product Marketing Manager at TELUS Digital
11-2021 - 10-2022
Marketing Manager at Synaptic
6-2017 - 11-2021
HPE Storage - Marcom Program Manager at Hewlett Packard Enterprise
11-2016 - 5-2017
Research Consultant - Bharat Fund at IIMA Ventures
4-2015 - 10-2016
Manager - Research (ICT) at IIMA Ventures

Education

Master of Mass Communication from Nanyang Technological University Singapore
Bachelor of Engineering (B.E.) from Bangalore Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Product Marketing Manager at TELUS Digital
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Insights For Selling To Narendiran

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Narendiran is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Narendiran

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Narendiran move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Narendiran take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Narendiran

Personality Compatibility


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