Abby Spahich

Go-getter
DISC Type : d

Global Vice President, Head of Go-to-Market, Digital CX Practice Lead at TELUS Digital

Greater Phoenix Area, United States

Overview

Abby Spahich is the Global Vice President at TELUS Digital, specializing in transforming contact centers into revenue and loyalty engines. With a background spanning banking, wealth management, and healthcare, she focuses on the intersection of people, process, and technology to drive growth. She holds a Bachelors degree from Eastern Washington University.

Outside of her corporate role, Abby creatively connects everyday experiences to her professional philosophy, such as comparing the precision of baking to the complexities of customer experience. Her professional headline also includes a cactus emoji, suggesting a possible interest in the desert southwest or succulent gardening.

Unique fact: Abby believes customer experience is like baking, where one wrong ingredient or misstep in the process can throw off the entire result.

Personality Overview

Decisive

Challenger

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Contact Center Growth
Advocates for shifting contact centers from cost centers to revenue and growth engines, leveraging them as a source of customer intelligence.
AI & Agent Burnout
Focuses on using AI to automate tasks like after-call work (ACW) to reduce agents' cognitive load and improve their well-being and performance.
Digital CX Orchestration
Stresses that adding new technology is insufficient without a thoughtful strategy to orchestrate all tools to create a seamless customer experience.

Media Appearances

TELUS International (rebranding to TELUS Digital Experience) Announces Leadership Appointments, Driving Continued Momentum for its Enterprise-Grade Generative AI Engine, Fuel iX. Featured in Business Wire

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Work History

11-2025
Global Vice President, Head of Go-to-Market, Digital CX Practice Lead at TELUS Digital
2-2021 - 11-2025
Senior Manager at Deloitte Consulting
8-2019 - 2-2021
Vice President Financial Services Operations at Morgan Stanley
6-2018 - 8-2019
Business Service Manager, AVP at Morgan Stanley
9-2016 - 5-2018
Senior Team Manager - Pledged Asset Lending at Charles Schwab

Education

Bachelor's degree from Eastern Washington University
Associate's degree from Spokane Falls Community College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Phoenix Area, United States Job Level : Senior Designation : Global Vice President, Head of Go-to-Market, Digital CX Practice Lead at TELUS Digital
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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Abby

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Abby take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Abby

Personality Compatibility


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