Abby Spahich in

Abby Spahich

Go-getter · DISC type d
Global Vice President, Head of Go-to-Market, Digital CX Practice Lead at TELUS Digital
📍 Greater Phoenix Area, United States

Abby Spahich is the Global Vice President at TELUS Digital, specializing in transforming contact centers into revenue and loyalty engines. With a background spanning banking, wealth management, and healthcare, she focuses on the intersection of people, process, and technology to drive growth. She holds a Bachelors degree from Eastern Washington University.

Outside of her corporate role, Abby creatively connects everyday experiences to her professional philosophy, such as comparing the precision of baking to the complexities of customer experience. Her professional headline also includes a cactus emoji, suggesting a possible interest in the desert southwest or succulent gardening.

Unique fact: Abby believes customer experience is like baking, where one wrong ingredient or misstep in the process can throw off the entire result.

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Experience
18 Years
Current Role
Global Vice President, Head of Go-to-Market, Digital CX Practice Lead
Job Level
Senior
Location
Greater Phoenix Area, United States
Personality Overview

How Abby shows up

Decisive
Challenger
Self-Confident

They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Abby cares about

Contact Center Growth
Advocates for shifting contact centers from cost centers to revenue and growth engines, leveraging them as a source of customer intelligence.
AI & Agent Burnout
Focuses on using AI to automate tasks like after-call work (ACW) to reduce agents' cognitive load and improve their well-being and performance.
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Career

Work history

11-2025
Global Vice President, Head of Go-to-Market, Digital CX Practice Lead
TELUS Digital
2-2021 - 11-2025
Senior Manager
Deloitte Consulting
8-2019 - 2-2021
Vice President Financial Services Operations
Morgan Stanley
6-2018 - 8-2019
Business Service Manager, AVP
Morgan Stanley
9-2016 - 5-2018
Senior Team Manager - Pledged Asset Lending
Charles Schwab
In the press

Media appearances

TELUS International (rebranding to TELUS Digital Experience) Announces Leadership Appointments, Driving Continued Momentum for its Enterprise-Grade Generative AI Engine, Fuel iX. Featured in Business Wire
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Education
Bachelor's degree
Eastern Washington University
Associate's degree
Spokane Falls Community College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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