Nasser Al-Sadoon

Critic
DISC Type : C

Commercial Innovation Director - Global at CO-RO

Dubai, United Arab Emirates

Overview

Nasser is the Commercial Innovation Director for Global at CO-RO, building on an extensive career in the beverage industry. He spent many years at The Coca-Cola Company in various brand and marketing management roles. Nasser holds a Bachelor of Business Administration from the American University in Dubai.

His professional background in major international companies suggests a strong interest in global brands and commerce. This is complemented by a personal interest in the aviation sector, specifically with the international airline Emirates, indicating a passion for global travel and business.

He recently transitioned from a Regional Marketing Director role covering the Middle East and Africa to his current global leadership position.

Personality Overview

Critic

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Global Innovation
His current role as Commercial Innovation Director - Global at CO-RO places him at the forefront of driving new growth strategies worldwide.
Beverage Marketing
He has a deep and extensive career history in marketing leadership for major beverage companies, including The Coca-Cola Company and CO-RO.
Commercial Strategy
His career progression from regional marketing to a global commercial innovation role highlights a focus on creating strategies that drive tangible business growth.

Media Appearances

Nasser has no verified media appearances

Work History

9-2024
Commercial Innovation Director - Global at CO-RO
8-2021 - 9-2024
Regional Marketing Director MEA at CO-RO
9-2018 - 7-2021
Marketing Manager at The Coca-Cola Company
5-2015 - 8-2018
Sr. Brand Manager at The Coca-Cola Company
3-2014 - 4-2015
Regional Brand Manager at The Coca-Cola Company

Education

2006 - 2009
Bachelor of Business Administration (BBA) from American University in Dubai
2005 - 2009
BBA from American University of Dubai

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Commercial Innovation Director - Global at CO-RO
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Insights For Selling To Nasser

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nasser is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Nasser

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Nasser move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nasser take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nasser

Personality Compatibility


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