Melanie Hirst

Pioneer
DISC Type : dis

Head of Employer Brand at KPMG UK

London, England, United Kingdom

Overview

Melanie Hirst is the Head of Employer Brand at KPMG, specializing in EVP, talent engagement, and data-driven marketing. Her global career spans the UK, Australia, and Asia across sectors like tech, finance, and pharma. A former copywriter, she is described as a "gifted Creative Director" and has won multiple creative and client-side awards for her work.

Outside of her corporate roles, Melanie has a passion for interior design, which she pursued during a sabbatical to undertake her own home renovation. Her international career has taken her to Ireland, Australia, Singapore, and Greece. She is also a dog lover, caring for two rescued greyhounds, and enjoys watching documentaries.

Interesting fact: She fulfilled a long-held ambition by taking a career sabbatical to personally manage and execute her own home renovation project.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Employer Branding
Her entire career is focused on building employer brands and EVPs for global firms, winning numerous awards for her creative and effective campaigns like 'You Belong' at KPMG.
Talent Engagement
She develops results-driven campaigns to attract and engage talent, recently winning an RMA award for early engagement work with graduates.
Creative Campaigns
Praised as a "gifted Creative Director, " she creates award-winning, dazzling campaigns and has a background as a copywriter, blending creativity with data-driven strategy.

Media Appearances

Melanie has no verified media appearances

Work History

2-2023
Head of Employer Brand at KPMG UK
9-2019
Culture/Communications/Brand Consultant at EVPMatters
2-2019 - 1-2020
Sabbatical & Consulting at EVPMatters
2-2022 - 2-2023
Head of Employer Brand at Kiwi.com
9-2021 - 6-2022
Consulting Employer Brand and Communications Specialist at ClearScore

Education

2010 - 2010
Post Grad Certificate from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Employer Brand at KPMG UK
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Melanie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They are generally fast movers and can take quick decisions
  • Can Melanie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Melanie

Personality Compatibility


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