Natalie Hitchins

Energizer
DISC Type : I

Head of Content (Home, Technology & Lifestyle) at Which?

Greater London, England, United Kingdom

Overview

Natalie Hitchins is the Head of Content Strategy for Home, Products & Services at Which? , specializing in consumer markets like technology, retail, and sustainability. A journalism graduate from Bournemouth University, she is a senior editorial leader focused on developing engaging content to acquire and retain audiences. People who have worked with her describe her as dedicated and possessing excellent commercial acumen.

She has led numerous original investigations into consumer products and services, from product safety to misleading online reviews, to empower and protect consumers.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Consumer Advocacy
As a senior leader at Which? , she is frequently quoted in the press providing expert advice and warnings on consumer products, services, and rights.
Digital Content Strategy
Her career is centered on developing and implementing content strategies across digital and print platforms to serve and grow a large subscriber base.
Home & Tech Products
Her role specifically covers home products and technology, with a focus on everything from appliance safety and energy efficiency to mobile providers.

Media Appearances

Natalie has no verified media appearances

Work History

12-2016
Head of Content (Home, Technology & Lifestyle) at Which?
7-2013 - 12-2016
Head of Home & Garden Content Strategy at Which?
2-2012 - 6-2013
Head of Home Content at Which?
8-2007 - 2-2012
Deputy Editor, Home at Which?
2-2007 - 8-2007
Website Editor at Richmond Green Group

Education

1999 - 2002
Journalism from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Content (Home, Technology & Lifestyle) at Which?
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Natalie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Natalie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Natalie

Personality Compatibility


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