Natalie Patterson-Pao

Critic
DISC Type : C

Senior Director of AI Product Marketing at SAP

Austin, Texas, United States

Overview

Natalie Patterson-Pao is the Senior Director of AI Product Marketing at SAP, specializing in go-to-market strategies for technology and SaaS products. A graduate of the University of Illinois Urbana-Champaign, she has a history of driving successful AI launches at companies like Dell and SAP, significantly increasing web traffic and press coverage.

She is a passionate advocate for Diversity, Equity, and Inclusion (DE&I) and womens empowerment. At a previous company, she was instrumental in establishing and expanding the Womens Employee Resource Group, which provides community, mentorship, and education to promote equality in the workplace.

At SAP, her leadership on an AI portfolio launch quadrupled web traffic and generated 291 external publications.

Personality Overview

Negotiator

Information Seeker

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

AI Product Marketing
As a leader at SAP and a speaker at events like the Product Marketing Summit, her focus is on effectively marketing AI innovations in a crowded enterprise landscape.
Women's Empowerment
She demonstrates a deep commitment to this cause by helping establish and grow a Women's Employee Resource Group to provide mentorship and community.
Go-To-Market Strategy
A recurring theme in her career, she has built and executed GTM strategies for AI and SaaS portfolios at PRO Unlimited, Dell Technologies, and SAP.

Media Appearances

Natalie has no verified media appearances

Work History

7-2022
Senior Director of AI Product Marketing at SAP
5-2021 - 6-2022
Senior Manager of Product Marketing at PRO Unlimited
3-2018 - 4-2021
Product Marketing Manager at Dell Technologies
4-2016 - 1-2018
Marketing and Sales Consultant at Embraer
5-2015 - 3-2016
Marketing Manager at Enerpac Tool Group

Education

2008 - 2012
Bachelor of Science (BS) from University of Illinois Urbana-Champaign
2010 - 2010
Education details unavailable from Universidad del Salvador

More Information

Social Presence :

Prographics :

Exp : 13 Location : Austin, Texas, United States Job Level : Senior Designation : Senior Director of AI Product Marketing at SAP
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Natalie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natalie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natalie

Personality Compatibility


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