Natalie Wang

Pioneer
DISC Type : isd

VP of Business Strategy at ServiceTitan

United States

Overview

Natalie is a seasoned business strategy executive with over two decades of experience driving growth in the B2B SaaS and technology sectors. Her expertise lies in market expansion, revenue planning, and sales strategy for major firms like ServiceTitan and Smartsheet. She holds a Masters Degree from the University of Southern California.

She is passionate about building collaborative and empowering work cultures. Natalie focuses on enabling diverse teams to exceed performance targets and fosters an environment where data-driven strategies and cross-functional cooperation thrive. This focus on people is a consistent theme throughout her career.

Unique fact: Early in her career at HubSpot, she was recognized for her leadership and awarded "Manager of the Year" in 2009.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Intelligent Growth
Believes the future of SaaS relies on "intelligent growth" fueled by data and deep customer understanding, a concept she has written about.
Market Expansion
Developed a framework at ServiceTitan that successfully drove 40% annual growth in new verticals, showcasing her ability to scale businesses effectively.
Pricing Optimization
Designed a pricing model at Smartsheet that improved net retention by 18%, highlighting her skill in using data to impact revenue directly.

Media Appearances

Natalie has no verified media appearances

Work History

VP of Business Strategy at ServiceTitan
Senior Director of Business Strategy and Operations at Smartsheet
Director of Sales Strategy and Business Planning at Lucid Software
Senior Manager, Business Strategy at HubSpot
Business Analyst, Business Operations at Asana

Education

Master's Degree from University of Southern California

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Senior Designation : VP of Business Strategy at ServiceTitan
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Natalie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They are generally fast movers and can take quick decisions
  • Can Natalie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Natalie

Personality Compatibility


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