NATALLIA Catarina

Critic
DISC Type : C

CEO Beam Wallet at Beam

Cascais, Lisbon, Portugal

Overview

Natallia Catarina is an international entrepreneur and the CEO of Beam Wallet and GBC S. A. , specializing in fintech, AI-powered retail automation, and blockchain solutions. A recognized Global Thought Leader by Thinkers360, she is often described by colleagues as innovative, competent, and a great leader driving high-impact financial technology globally.

She is passionate about creating platforms that generate tangible economic growth and believes deeply in ethical innovation. Her previous venture, a publication named Your VIP Partner, connected global audiences with exclusive business and lifestyle content, highlighting a passion for curating high-value experiences.

Unique fact: She firmly believes a companys reputation is its most valuable asset, advocating for declining lucrative deals if they dont align with a brands integrity.

Personality Overview

ROI Driven

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Fintech & Blockchain
As CEO of Beam Wallet, she leads a payment platform that utilizes blockchain technology and Web3 components to connect real-world commerce with decentralized systems.
AI in Retail
Her professional focus includes leading companies at the intersection of fintech and AI-powered customer engagement, specializing in smart commerce and AI-driven retail.
Ethical Entrepreneurship
She has written about the importance of reputation over profits, stating that protecting a brand's integrity is more valuable than any single deal.

Media Appearances

Natallia Catarina - CEO at GBC S.A. (Beam Wallet) - Thinkers360. Featured in Thinkers360

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Work History

1-2012
CEO Beam Wallet at Beam
9-1999 - 1-2019
Administradora at Beam
1-2000 - 1-2012
Managing Partner at Beam
1-2017
Administradora at COMPETIR - Formação e Serviços, SA
1-2017
Administradora at Saber Saúde - Ensino, Formação e Serviços, Lda.

Education

Education details unavailable from International Baccalaureate

More Information

Social Presence :

Prographics :

Exp : 26 Location : Cascais, Lisbon, Portugal Job Level : Leadership Designation : CEO Beam Wallet at Beam
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Insights For Selling To NATALLIA

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with NATALLIA is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from NATALLIA

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will NATALLIA move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can NATALLIA take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And NATALLIA

Personality Compatibility


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