Neha Iyer

Wildcard
DISC Type : cis

Country Lead ANZ at Publicis Groupe

Sydney, New South Wales, Australia

Overview

Neha is an accomplished advertising leader with over 15 years of experience, currently serving as the Country Lead for ANZ at Publicis Groupe. She specializes in the healthcare and consumer sectors, having worked with major brands like Pfizer, Novartis, and Nestle, and is a Certified ScrumMaster (CSM).

Outside of her professional life, Neha is passionate about social causes and community involvement. She has actively participated in fundraising initiatives like the Vinnies Sleepout to raise vital funds and awareness for Australians experiencing homelessness, demonstrating a commitment to supporting her community.

She is dedicated to raising funds and awareness for homelessness by participating in charity events.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Healthcare Marketing
Has extensive experience leading marketing and business development for top-tier pharmaceutical and healthcare companies like Pfizer, MSD, and Novartis.
Audience-First Strategy
Emphasizes a mindset of co-creation and relevance to ensure marketing strategies create a meaningful impact for the audience.
Homelessness Advocacy
Actively participates in fundraising events like the Vinnies Sleepout to support organizations that assist those experiencing homelessness.

Media Appearances

Neha has no verified media appearances

Work History

1-2025
Country Lead ANZ at Publicis Groupe
4-2024 - 1-2025
ANZ IAT A/Lead at Publicis Groupe
9-2022 - 4-2024
Head of Commercial at Swordfish Health Pty Ltd
1-2021 - 9-2022
Group Director at IQVIA
7-2019 - 1-2021
Client Development Director at Bastion Brands

Education

2022 - 2022
Design Thinking & Innovation from Harvard Business School Online
2019 - 2020
Digital Marketing Strategies from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 8 Location : Sydney, New South Wales, Australia Job Level : Middle Designation : Country Lead ANZ at Publicis Groupe
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Insights For Selling To Neha

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neha is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Neha

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Neha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Neha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Neha

Personality Compatibility


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