Neil Reynolds

Doer
DISC Type : ds

Advisory Board Member at WRITER

London, England, United Kingdom

Overview

As Global Chief Customer & Digital Commerce Officer at Mars Snacking, Neil Reynolds leads the sales and customer development agenda. He has over 20 years of CPG experience focusing on P&L leadership, digital transformation, and enhancing customer engagement through data. He holds a Bachelor of Science from the University of Southampton.

Neil is passionate about sharing insights and contributes to the broader industry dialogue, speaking at events like Groceryshop and Cornell Tech on the future of retail.

Personality Overview

Results Focused

Risk-Accepting

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Commerce
He leads Mars Snacking's global digital commerce strategy, focusing on P&L management, technology-powered capabilities, and driving cross-functional transformation to meet digital growth goals.
Seamless Shopping
He is a frequent speaker on the topic of creating unified and seamless shopping experiences, as demonstrated in his discussions at industry events like Groceryshop.
Enterprise Capability
He actively promotes building enterprise-wide skills and has championed internal initiatives like the Mars Digital Commerce Academy to develop industry-leading talent.

Media Appearances

Neil has no verified media appearances

Work History

11-2025
Advisory Board Member at WRITER
10-2025
Advisory Board Member at Shoptalk
11-2024
Global Chief Customer & Digital Commerce Officer at Mars
6-2022 - 12-2024
Global VP Digital Commerce at Mars
8-2021 - 5-2022
Global Customer Strategy & Analytics Director at Mars

Education

Bachelor of Science (BSc) from University of Southampton
Education details unavailable from Maiden Erlegh School, Reading

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Leadership Designation : Advisory Board Member at WRITER
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Neil

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Neil take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Neil

Personality Compatibility


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