Neil Rockliff

Activist
DISC Type : Cd

Product & Innovation Director at Finsbury Food Group

Oakham, England, United Kingdom

Overview

Neil Rockliff is a food industry leader with over 25 years of experience in the chilled and bakery sectors. As the Product & Innovation Director at Finsbury Food Group, he focuses on creating insight-led, commercially viable products. His career includes senior innovation roles at Samworth Brothers and Greencore.

He was instrumental in developing early plant-based ranges for major retailers, creating innovative meat-free alternatives by pioneering new preparation techniques.

Personality Overview

Value Conscious

Perfectionist

Logical And Quick

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Insight-Driven Innovation
States that the key to success is when innovation is "grounded in insight, commercially viable and compelling enough for consumers to repeat purchase. "
Strategic Product Development
His current role focuses on strengthening the connection between consumer insight, category strategy, and new product development to drive long-term growth.
Plant-Based Foods
Led the development of plant-based ranges for Tesco, including creating credible meat alternatives from vegetables like oyster mushrooms.

Media Appearances

Finsbury Food Group creates new innovation role to accelerate strategic growth. Featured in The Manufacturer

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Finsbury Food Group appoints group product & innovation director. Featured in The Grocer

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Work History

1-2026
Product & Innovation Director at Finsbury Food Group
1-2022 - 6-2025
Innovation Director - Meals Category at Samworth Brothers
11-2015 - 1-2022
Group Tesco Innovation Director at Samworth Brothers
2-2011 - 11-2015
Head of Insight & Innovation at Greencore Prepared Meals
2-2010 - 2-2011
Category NPD Controller at Greencore Prepared Meals

Education

Education details unavailable from Hemsworth High School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Oakham, England, United Kingdom Job Level : Mid-senior Designation : Product & Innovation Director at Finsbury Food Group
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Neil

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Neil take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Neil

Personality Compatibility


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