Neil Roy

Sharpshooter
DISC Type : DC

Marketing & Growth Director at Jisr | جسر

Riyadh, Saudi Arabia

Overview

Neil is a B2B SaaS marketing leader with over 13 years of experience scaling startups from Seed to Series B. As Marketing & Growth Director at Jisr, he drives demand generation and go-to-market strategy, leveraging his education from the Indian Institute of Management, Calcutta.

Colleagues and partners describe him as a strategic, innovative, and invaluable leader who is also an exceptional thinker and team player. He is passionate about giving back to the community by mentoring aspiring digital marketing enthusiasts.

He has a specialized focus on the intersection of HR and Finance technology, recently launching a major company rebrand at the Money2020 fintech conference.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Precise But Practical

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

B2B SaaS Growth
His career is dedicated to scaling SaaS companies at various funding stages, focusing on demand generation, pipeline growth, and go-to-market strategies.
HR & Fintech
At Jisr, he is focused on the convergence of HR and Finance. His recent activity highlights a company rebrand launched at the Money2020 fintech conference.
Mentoring Marketers
He actively serves as a mentor at PhysicsWallah, dedicating time to guide and educate enthusiasts who want to build a career in B2B SaaS marketing.

Media Appearances

Neil has no verified media appearances

Work History

1-2025
Marketing & Growth Director at Jisr | جسر
5-2024 - 11-2024
Mentor at PW (PhysicsWallah)
1-2024 - 12-2024
Head of Marketing at BrandLock
12-2021 - 11-2023
VP of Marketing at Lifesight
7-2020 - 11-2021
Head of Growth at Delightree

Education

2017 - 2018
Executive Program in Sales and Marketing (EPSM) from Indian Institute of Management, Calcutta
2010 - 2013
BBA(IT) from SYMBIOSIS INTERNATIONAL UNIVERSITY

More Information

Social Presence :

Prographics :

Exp : 12 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Marketing & Growth Director at Jisr | جسر
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Neil

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Neil take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Neil

Personality Compatibility


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