Nelly Mahmoud

Inquirer
DISC Type : cd

CHIEF OFFICER MARKETING, YOUTH SEGMENT SERVICES & FINANCIAL INCLUSION at EGBANK

Cairo, Egypt

Overview

Nelly Mahmoud is a marketing and communications executive with over 25 years of experience, currently serving as Chief Officer of Marketing, Youth Segment Services & Financial Inclusion at EGBANK. She is recognized for spearheading the banks complete rebranding, which accelerated its growth, and for her expertise in Fintech and brand strategy.

Nelly is passionate about driving social impact through her work, focusing on youth empowerment and expanding financial services to underbanked communities in Egypt. She actively contributes to raising awareness for young womens financial independence and serves on the advisory board for the British University in Egypts Faculty of Business Administration.

Recognized as one of the top 50 most influential women in Egypt in 2020, she is a key figure in shaping Egypts banking and entrepreneurial ecosystems.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Financial Inclusion
A core part of her role at EGBANK is leading programs to expand banking access to millions of underbanked Egyptians and serves on a related committee.
Youth Entrepreneurship
She leads EGBANK's youth banking and entrepreneurship division, building strategic partnerships with Egypt's startup ecosystem through programs like "MINT".
Brand Transformation
She led the complete rebranding and repositioning of EGBANK, which resulted in rapid growth and solid market recognition, and frequently speaks on the topic.

Media Appearances

نيللى محمود: استراتيجية "EGBANK" المجتمعية تركز على التعليم وتنمية المهارات ودعم الشباب. Featured in Alborsa News

See Now

Women supporting women, always. Hear from our Chief Marketing Officer Nelly Mahmoud. Featured in Facebook (EGBank Egypt)

See Now

Case Study: How EGBANK's Oufa Became the Voice of Egyptian Youth and Transformed Financial Marketing. Featured in Think Marketing Magazine

See Now

Work History

1-2021
CHIEF OFFICER MARKETING, YOUTH SEGMENT SERVICES & FINANCIAL INCLUSION at EGBANK
4-2015
Head Of Corporate Communication & Youth Beyond Banking & Financial Inclusion at EGBANK
12-2012 - 4-2015
Head of Communication at Emirates NBD
6-2009 - 12-2012
Head of Communications at BNP Paribas
3-2009 - 6-2009
Head of Public Relations and Communications, at Credit Agricole Egypt

Education

1977 - 1990
Bachelor of Arts (BA) from Lycée Al Horreya Bab el Louk
Education details unavailable from Lycée Al Horreya Bab el Louk

More Information

Social Presence :

Prographics :

Exp : 23 Location : Cairo, Egypt Job Level : Leadership Designation : CHIEF OFFICER MARKETING, YOUTH SEGMENT SERVICES & FINANCIAL INCLUSION at EGBANK
URL has been copied!

Insights For Selling To Nelly

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nelly is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nelly

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nelly move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nelly take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nelly

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.