Nelly Mahmoud in

Nelly Mahmoud

Inquirer · DISC type cd
CHIEF OFFICER MARKETING, YOUTH SEGMENT SERVICES & FINANCIAL INCLUSION at EGBANK
📍 Cairo, Egypt

Nelly Mahmoud is a marketing and communications executive with over 25 years of experience, currently serving as Chief Officer of Marketing, Youth Segment Services & Financial Inclusion at EGBANK. She is recognized for spearheading the banks complete rebranding, which accelerated its growth, and for her expertise in Fintech and brand strategy.

Nelly is passionate about driving social impact through her work, focusing on youth empowerment and expanding financial services to underbanked communities in Egypt. She actively contributes to raising awareness for young womens financial independence and serves on the advisory board for the British University in Egypts Faculty of Business Administration.

Recognized as one of the top 50 most influential women in Egypt in 2020, she is a key figure in shaping Egypts banking and entrepreneurial ecosystems.

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Experience
23 Years
Current Role
CHIEF OFFICER MARKETING, YOUTH SEGMENT SERVICES & FINANCIAL INCLUSION
Job Level
Leadership
Location
Cairo, Egypt
Personality Overview

How Nelly shows up

Demanding
Upfront
Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Nelly cares about

Financial Inclusion
A core part of her role at EGBANK is leading programs to expand banking access to millions of underbanked Egyptians and serves on a related committee.
Youth Entrepreneurship
She leads EGBANK's youth banking and entrepreneurship division, building strategic partnerships with Egypt's startup ecosystem through programs like "MINT".
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Career

Work history

1-2021
CHIEF OFFICER MARKETING, YOUTH SEGMENT SERVICES & FINANCIAL INCLUSION
EGBANK
4-2015
Head Of Corporate Communication & Youth Beyond Banking & Financial Inclusion
EGBANK
12-2012 - 4-2015
Head of Communication
Emirates NBD
6-2009 - 12-2012
Head of Communications
BNP Paribas
3-2009 - 6-2009
Head of Public Relations and Communications,
Credit Agricole Egypt
In the press

Media appearances

نيللى محمود: استراتيجية "EGBANK" المجتمعية تركز على التعليم وتنمية المهارات ودعم الشباب. Featured in Alborsa News
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Women supporting women, always. Hear from our Chief Marketing Officer Nelly Mahmoud. Featured in Facebook (EGBank Egypt)
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Education
1977 - 1990
Bachelor of Arts (BA)
Lycée Al Horreya Bab el Louk
Education details unavailable
Lycée Al Horreya Bab el Louk
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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