Nick Hollaway

Enthusiast
DISC Type : i

Strategic Customer & Research Manager at South Staffs Water

West Midlands, England, United Kingdom

Overview

Nick is a Strategic Customer and Research Manager at South Staffs Water with over 20 years of experience in the construction and utilities sectors. Holding a BEng from the University of Bath, he is recognized for designing and leading customer insight strategies. Colleagues describe him as knowledgeable and hands-on.

Nick dedicates time to professional community development, serving as a committee member for the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). In this role, he has managed website content and run a quarterly barometer tracking construction industry performance, demonstrating a commitment to his field beyond his primary job.

He recently served as the customer research lead for a project focused on improving water efficiency within diverse faith and cultural communities.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Customer Insight Strategy
Designs and leads the implementation of the customer insight strategy at South Staffs Water, championing data-driven improvements to the customer experience.
Inclusive Research
Led customer research for a project on water efficiency in diverse faith communities, showing a focus on understanding and engaging with varied customer groups.
Construction Marketing
Has over a decade of experience in construction marketing consultancy and actively contributes to the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG).

Media Appearances

Supporting CX and brand strategy for South Staffs Water. Featured in Think Turquoise

See Now

Work History

4-2017
Strategic Customer & Research Manager at South Staffs Water
7-2015 - 4-2017
Customer Insight Manager - Contracts Division at Travis Perkins plc
4-2014 - 7-2015
Customer Insight Manager - Travis Perkins & Benchmarx at Travis Perkins plc
3-2012 - 4-2015
Committee member at CIMCIG
9-2002 - 3-2014
Senior Manager at Leading Edge Management Consultancy

Education

1998 - 2002
BEng from University of Bath
1992 - 1998
Education details unavailable from CLFS

More Information

Social Presence :

Prographics :

Exp : 23 Location : West Midlands, England, United Kingdom Job Level : Middle Designation : Strategic Customer & Research Manager at South Staffs Water
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nick

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Nick take some risk or not?

  • They can take some low-probability risks if needed.

You And Nick

Personality Compatibility


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